our team
greatest marketing challenge
Back in 1998, I was put on the spot in a meeting with the BBC and asked to create the Ready Steady Cook board game. With pen in hand, I had to use an overhead projector (remember those?) and hand drew, on acetate, what would eventually become the printed game.
greatest life challenge
When I started Fireworx in 2007 I worked out of a small office, by myself, with just a desk, Apple MacBook, phone and printer. In 2015 the business was recognised as one of the top 10 elite marketing agencies outside of London by The Drum.
greatest marketing challenge
I was tasked with organising, managing and marketing a large international conference for the medical industry, which required me to fly in multiple speakers from around the globe and organise their accommodation. This sizeable task for one employee was further complicated when the keynote speaker was advised not to fly because of a pre-existing medical condition. The event went off without a hitch, with the keynote speaker in attendance.
greatest life challenge
Against the advice of the Foreign Office and the prior knowledge of my family, I went solo trekking to Papa New Guinea, which had only recently made cannibalism illegal. I survived (clearly!) but I did have an encounter with machete-wielding children. Character building stuff…
greatest marketing challenge
Answering the question from a retail client “What would happen if we turned off our TV advertising?”. Luckily, as we had a ‘control’ area, we could answer ‘you’ll lose 19% of your new customers’.
greatest life challenge
Attended the Wetherspoon’s Steak Night for 12 weeks in a row without outgrowing my Diesel jeans.
greatest marketing challenge
I was opening a new venue in Bournemouth, we hired a renowned DJ for the opening. It was stated the DJ would not perform unless the branding for the producers was displayed. It was due to be delivered on the day, but it never appeared. With 8 hours to go before the launch almost no DJ, it meant driving 3 hours to pick up the branding and race home. Arriving 30 minutes before opening, the opening launch was a great success.
greatest life challenge
Travelling round Bali, surviving lizard infested houses, being lept on and stalked by monkeys whilst experiencing 3 earthquakes. The highlight was spending the day with Elephants, developing a soft spot for the oldest one and learning so much about them. I did question my future back in home or whether I should just be an elephant ranger…
elizabeth
greatest marketing challenge
Helping to manage the delivery of the Capitama investment platform website – a world leading investment platform for the digital age.
greatest life challenge
My kids obviously! Outside of that, re-developing my family home. From planning it, to managing the drawings, builders, decoraters and furnishings. Ohh and managing not to throttle James and Ross yet!
greatest marketing challenge
Working with the global brand, Honeywell to design and create their brand guidelines. This was then shared with their partner garages and dealerships to shape the communications.
greatest life challenge
After university, I decided to join a two week volunteer scheme in Zimbabwe. From helping local schools, to getting involved with the conservation programme on the reserve, it was a challenging, yet rewarding fortnight. Camping in the African outback was a particular highlight of mine, with some of the most dangerous yet beautiful wild animals, lurking in the nearby bushes.
greatest marketing challenge
Successfully managing over £250,000 of paid search budget per month for a range of clients and non-profit organisations, helping them meet their digital objectives and fundraising targets.
greatest life challenge
I’m a bit of a fantasy football geek, and by that I’m talking American Football. I’m a lead contributor to one of the industries’ top sites, ProFootballFocus, and have been since 2010. This role has led to me appearing on cable television in the US, and also winning several awards for my advice and player rankings accuracy against my peers.
greatest marketing challenge
Being involved in the design and development of a complex web portal, which allowed for the facilitation of multi-channeled consistency and secure integration to other systems. This resulted in the creation of an organised gateway for users to access an array of useful resources, and to aid their marketing needs in the form of transactions, search engines and universal logins.
greatest life challenge
Back when I was at school, I had a bit of a passion for cooking and managed to finish joint 1st place in a local competition with 11 other young chefs. My Monkfish and Parma Ham dish seemed to go down a treat with the judges, however it is highly unlikely that I would be able to replicate it given the opportunity today…
greatest marketing challenge
Working with Customade Group to design and create marketing material for the FIT Show at the NEC in Birmingham. Being involved in creating a full package of print and digital marketing materials – including adverts, brochures, social graphics and even a video presentation. This was a lot of work over a short space of time to make sure everything was ready for the show.
greatest life challenge
Before going to university to study Graphic Design, I backpacked around Europe for a whole summer. This lead to getting into a few sticky situations like being hospitalised in Berlin, getting lost countless times and being kicked off an overnight train in the middle of rural Hungary. Despite the many mishaps, it was an amazing trip and I got to visit over 10 Countries.
greatest marketing challenge
A client approached us with an idea for a product video that they wanted us to film. They already had an idea of what they wanted after stumbling across something online. The client kindly forwarded us a link to YouTube, which would demonstrate the style they wanted to achieve.
The video they shared with us was an advert for a Bugatti Veyron. Their product was a window.
Challenge accepted.
greatest life challenge
I participated in a televised dating show and I won! I took part in the pilot episode… it was cancelled shortly after.