We believe it’s time agencies changed

 It may sound strange, coming from an agency, but we believe it’s time agencies changed. Why? Well, we believe our sector isn’t working hard enough to do a great job for clients. What's more, [...]

We believe it’s time agencies changed2019-03-12T11:36:43+00:00

Chatbots: Reality vs Perception

“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]

Chatbots: Reality vs Perception2019-01-08T10:15:28+00:00

Is eye-tracking the next big marketing technology?

Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]

Is eye-tracking the next big marketing technology?2018-08-13T10:51:06+00:00

Finding your voice

“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]

Finding your voice2018-08-13T10:51:34+00:00

Fireworx builds new direct private investment platform for Capitama

This article was first published on Fintech Finance Fireworx, a creative agency, today announces it has worked with Capitama to build a direct private investment platform that will connect private investors such as UHNWIs (Ultra High Net [...]

Fireworx builds new direct private investment platform for Capitama2018-08-13T10:51:34+00:00

How to overcome a restrictive PPC budget

Here at Fireworx we love a good marketing challenge, and few channels can offer as many hurdles that need overcoming as paid search marketing. Whether it is misconceptions about never using broad-match keywords, or that [...]

How to overcome a restrictive PPC budget2018-08-13T10:51:35+00:00

All in on Digital for 2018? Wait!

2017 marked the first time global digital ad spend beat TV, with Recode reporting total spend of $209bn and $178bn, respectively. So, if that's the way the industry is moving, surely you should be focusing [...]

All in on Digital for 2018? Wait!2018-08-13T10:51:55+00:00

Your brand doesn’t offer an excellent Customer Experience

Are brands really striving to achieve an excellent Customer Experience? Reports have found customer experience has become increasingly average. Customer Think notes that research from both Forrester and KPMG Nunwood have revealed that consumers in [...]

Your brand doesn’t offer an excellent Customer Experience2018-08-13T10:51:55+00:00

Think Disruptive; Does your brand purpose set you apart?

In a world of fake news, it is perhaps not surprising that consumers want brands to stand for something meaningful. A 'brand purpose'. In its Business & Politics study, Global Strategy Group found that 88% [...]

Think Disruptive; Does your brand purpose set you apart?2018-08-13T10:51:55+00:00

British brands failing with customer experience

Consumers now have more choice than ever before. So what makes them choose one brand over another? Customer experience is now a key differentiator helping consumers to build relationships with brands and, for businesses, it [...]

British brands failing with customer experience2018-08-13T10:51:55+00:00
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