Can direct marketing still make an impact in our digital world?

For years, marketers have been told about the impending death of direct mail. The rise of digital and its ability to provide instant communications made many believe direct mail was now obsolete. However, Marketing Week [...]

Can direct marketing still make an impact in our digital world?2018-09-25T10:26:18+00:00

How will GDPR affect your marketing database?

33% of consumers say they will erase personal data as GDPR comes into effect   According to a new survey by SAS, 56% of adults in the UK welcomed 'the right to object' to the [...]

How will GDPR affect your marketing database?2018-08-13T10:52:21+00:00