Unless you’ve been living under a rock for the past 18 months you’ve likely heard about the blockchain (or at least cryptocurrencies), but do you understand what it is? What is it? In a nutshell, [...]
If the world of AI assistants, voice technology and their ability to tap into the powers of the internet to answer your every question leaves you a little bewildered, then this latest development from Amazon [...]
It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]
Augmented reality (AR) has been the ‘next big thing’ if you listen to marketing buzz for at least five years now, yet it’s a technology that has really struggled to break out of its niche [...]
“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]
Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]
Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]
“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]
With personalisation, heightened targeting, and innovative technologies, consumers are surely having a better marketing experience than they were even just a few years ago... right? Recent research from Kantar Millward Brown suggests that digital marketing [...]
Technological advances have provided marketers with the tools to easily implement personalisation, so there's no reason why brands shouldn't be delivering on this. However, it seems many are still not working to provide consumers with [...]
