3 things we learned from Google I/O 2018

It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]

3 things we learned from Google I/O 20182019-04-30T17:31:25+01:00

Is augmented reality more than just a gimmick?

Augmented reality (AR) has been the ‘next big thing’ if you listen to marketing buzz for at least five years now, yet it’s a technology that has really struggled to break out of its niche [...]

Is augmented reality more than just a gimmick?2018-08-13T10:51:06+01:00

Chatbots: Reality vs Perception

“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]

Chatbots: Reality vs Perception2019-05-01T17:12:19+01:00

Want to engage millennials? Optimise for mobile

Millennials are predicted to make up around 35% of the global workforce by 2020, according to Park Communications. From tech innovation, to trends, to buying habits, this elusive demographic is leading the way. So, how [...]

Want to engage millennials? Optimise for mobile2019-04-30T17:27:04+01:00

Are you getting personalisation right?

Technological advances have provided marketers with the tools to easily implement personalisation, so there's no reason why brands shouldn't be delivering on this. However, it seems many are still not working to provide consumers with [...]

Are you getting personalisation right?2019-04-26T11:22:53+01:00

The Year of the Voice Assistant

25/02/18 Dan Smith, Managing Director at Fireworx For years, people have associated voice assistants with the likes of 80’s sci-fi shows like Knight Rider, yet few would have predicted that consumers would get to impersonate [...]

The Year of the Voice Assistant2019-04-26T11:18:33+01:00

Digital marketing trends that will die in 2018

The fast pace at which technology progresses means that the digital world can be a fickle place, with trends quickly being replaced by new innovations. Luckily, the pace of digital marketing has slowed down to [...]

Digital marketing trends that will die in 20182019-05-01T16:48:12+01:00

Can marketing agility really be put into practice?

The marketing industry is abuzz with the latest craze -- marketing agility. But what exactly is it? Dun & Bradstreet notes that it isn't just about doing things faster; "It's about being adaptable to abrupt [...]

Can marketing agility really be put into practice?2019-04-30T17:29:49+01:00

Disrupt your industry with voice technology

Once the domain of Captain James T. Kirk and Isaac Asimov, AI-powered assistants are now part of the mainstream. And Voice technology is ready to change the way we live our lives. Accenture's Digital Consumer [...]

Disrupt your industry with voice technology2019-04-30T17:29:26+01:00
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