How to overcome a restrictive PPC budget

Here at Fireworx we love a good marketing challenge, and few channels can offer as many hurdles that need overcoming as paid search marketing. Whether it is misconceptions about never using broad-match keywords, or that [...]

How to overcome a restrictive PPC budget2019-04-26T11:05:30+01:00

PPC Myths – You should NEVER use broad match keywords

Debunking Commonly Held Myths about PPC Marketing - You should NEVER use broad match keywords Having been a digital marketer for over seven years I’ve managed a fair few pay per click campaigns [...]

PPC Myths – You should NEVER use broad match keywords2019-05-01T17:15:08+01:00