2019 Hottest Market Trends – Fad or Future

 It’s that time of year when the interwebs are flooded with blog posts about the 'must-follow trends' or 'the next big thing' in marketing that’s going to change the way you engage with your [...]

2019 Hottest Market Trends – Fad or Future2019-03-12T13:54:41+00:00

5 ways to get the most out of your social media marketing

It’s hard to think of any industry or vertical in 2018 (going on 2019) in which a business wouldn’t have some sort of social media presence, but it remains an area that is often under-utilised [...]

5 ways to get the most out of your social media marketing2018-11-23T10:41:34+00:00

F**k digital or gimmicks, first think proposition

Okay first things first, we see a lot of different businesses in a year at Fireworx. Some big global corporates, some small start-ups and some SME’s. Each one has a different creative, marketing or digital [...]

F**k digital or gimmicks, first think proposition2018-09-28T17:06:25+00:00

Why brands shouldn’t be afraid to take a stance

From #MeToo to calls for plastic reduction to #NeverAgain, it is clear that change is in the air. People are fighting for campaigns that matter to them. And they expect brands to do the same. [...]

Why brands shouldn’t be afraid to take a stance2018-08-13T10:51:35+00:00

Can you monitor Customer Lifetime Value?

It's a given that your customers are valuable to your company. But do you know what their lifetime value is? Customer Lifetime Value (CLV) is one of the most important metrics when it comes to [...]

Can you monitor Customer Lifetime Value?2018-08-13T10:51:35+00:00

Want to engage millennials? Optimise for mobile

Millennials are predicted to make up around 35% of the global workforce by 2020, according to Park Communications. From tech innovation, to trends, to buying habits, this elusive demographic is leading the way. So, how [...]

Want to engage millennials? Optimise for mobile2018-08-13T10:51:35+00:00

Are you getting personalisation right?

Technological advances have provided marketers with the tools to easily implement personalisation, so there's no reason why brands shouldn't be delivering on this. However, it seems many are still not working to provide consumers with [...]

Are you getting personalisation right?2018-08-13T10:51:54+00:00

Do you own the Customer Experience?

Marketing's role is evolving, with technology taking traditional views of the marketing remit beyond the realms of ads, emails and websites. Are you ready to own the customer experience? But the transformation is more than [...]

Do you own the Customer Experience?2018-08-13T10:51:55+00:00