3 things we learned from Google I/O 2018

It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]

3 things we learned from Google I/O 20182018-08-13T10:51:06+00:00

Should brands be pushing consumers?

Technology has turned us into a nation seeking, and expecting, instant rewards. In fact, the Instant Gratification Nation report found that "an over reliance on technology to complete everyday life activities" has impacted our patience. [...]

Should brands be pushing consumers?2018-09-25T10:24:20+00:00

Are you getting personalisation right?

Technological advances have provided marketers with the tools to easily implement personalisation, so there's no reason why brands shouldn't be delivering on this. However, it seems many are still not working to provide consumers with [...]

Are you getting personalisation right?2018-08-13T10:51:54+00:00

Are you ready for the new marketing battleground?

As we've recently discussed, the marketing industry is entering the era of experience, with consumers demanding a greater customer journey. Brands are becoming increasingly aware of the benefits a positive customer experience can have on [...]

Are you ready for the new marketing battleground?2018-09-25T10:28:54+00:00

Digital user experience builds brands fast!

Digital user experience builds brands fast!   Think offering lower prices will give you the edge over your competitor? While tightening the margins might help, consumers are increasingly being swayed by positive user experience (UX), when [...]

Digital user experience builds brands fast!2019-03-19T11:29:16+00:00

Could Chatbots revolutionise customer service for your business?

Could Chatbots revolutionise customer service for your business?   So what are Chatbots exactly? According to the Guardian, a chatbots "are computer programs that mimic conversation with people using artificial intelligence. They can transform the [...]

Could Chatbots revolutionise customer service for your business?2018-08-13T10:53:01+00:00