It costs five times more to acquire a new customer than it does to retain an existing one, so an evolved email marketing strategy for your CRM contacts is a fundamental building block of a profitable digital business plan.
Whether it’s a professionally designed emailer, or the tagging of your fortnightly newsletter for accurate attribution, can your business continue to prospect via unoptimised email marketing campaigns?
Collect data on who clicks and what they click. Your email strategy is only as good as the data powering it.
Segmenting your marketing list in order to make sure recipients only get relevant content reduces the chance they’ll consider your subsequent emails as spam.
Personalisation drives better engagement and open rates, whether it’s using someone’s first name, or content population driven by a purchase history.
Have a clear call-to-action. If the reader can’t determine what they’re expected to do within five seconds, they will delete your email.
Design & copywriting.
The volume of spam and unsolicited marketing communications in recent years has led to email marketing being devalued, yet there are few channels that can cut through the noise quite as well as a timely and targeted email straight into someone’s inbox.
Whether you’re looking for a responsive HTML template or a branded multi-touchpoint campaign, our team of copywriters, designers and developers create emails that deliver results. From Outlook to Gmail, tablet or mobile, all our email designs are tested across the most popular email platforms and devices to ensure optimal performance.
Don’t settle for hum drum email messaging and mediocre click-through-rates, find out what good looks like.
If your current email strategy is periodic fire and forget mail outs, with zero audience segmentation, chances are that you’re not seeing the return on investment you want from your email marketing.
You’ll hear other agencies talk about segmentation and personalisation, and we’re no different in that regard, but we also go one step further. We look at how email fits into your wider marketing strategy and help clients to identify not only what your recipients are most eager to see in their inboxes, but when.
Whether you’re using Mailchimp, Active Campaign, Campaign Monitor or an enterprise-level automation tool, we can support your email marketing efforts or recommend the most suitable distribution platform for your business.