what is research & testing
We believe marketing has never been more accountable. In today’s age of digital we’re collecting data on everything (or should be!) which makes it very easy for marketers to establish benchmarks and baselines, which then allow for testing, refinement and optimisation.
If you’re tired of hum drum campaign performances, and mediocre conversion rates don’t fret, we’re here to help.
Have clear, pre-defined objectives before any test that you can objectively provide feedback on.
The earlier you can test, the better. In fact, it’s never too early to test.
Trying to solve everything at once is simply impossible. Instead, prioritise your findings.
Consider your sample size to ensure the accuracy of your results.
Understanding who you are targeting is only half the battle. To run a truly successful campaign you not only need to know much more than just “who”. You need the “what”, “where”, “when” and “how” too. That’s where we come in.
Our customer research services include mosaic profiling to develop detailed target customer personas that include their demographic data, media consumption, hobbies, interests and financial standing.
google analytics & testing
Data and digital go hand-in-hand. Our Google Analytics services will put you in the driving seat to make impactful decisions that benefit your bottom line due to actionable data. Whether that is a more efficient marketing spend, or a better converting website, with clear and understandable insights being delivered by your Analytics data, you’ll be in a position to optimise your digital presence.
Fireworx’s in-house consultants will work closely with you to understand your overarching business objectives, ensuring that your Analytics account is able to monitor and test whether your website is achieving those goals, and report effectively back to your team on progress towards your KPIs.
live user testing
We don’t operate our own fancy test lab or maintain a purpose-built room with a two-way mirror and hidden microphones, but we are able to run moderated user testing sessions from our offices which allows users to feel relaxed and natural when reviewing or testing a website – yet with the rigour of a dedicated usability lab.
Don’t let bugs and unforeseen issues upset your next big launch, speak to us about running some user testing first…
challenge fireworx to help your business.
Call us on 01202 559 559 to discuss your marketing challenge or use the form below and we’ll come back to you.