Why brands shouldn’t be afraid to take a stance

From #MeToo to calls for plastic reduction to #NeverAgain, it is clear that change is in the air. People are fighting for campaigns that matter to them. And they expect brands to do the same. [...]

Why brands shouldn’t be afraid to take a stance2019-04-30T17:05:37+00:00

Should brands be pushing consumers?

Technology has turned us into a nation seeking, and expecting, instant rewards. In fact, the Instant Gratification Nation report found that "an over reliance on technology to complete everyday life activities" has impacted our patience. [...]

Should brands be pushing consumers?2019-04-30T17:17:03+00:00

10 brand identity questions you should probably ask 

10 brand identity questions you should probably ask   Whether you're a new startup or an established company, creating or re-defining your brand identity is one of the biggest challenges you'll face. As well as [...]

10 brand identity questions you should probably ask 2019-04-30T17:12:39+00:00