Is eye-tracking the next big marketing technology?

Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]

Is eye-tracking the next big marketing technology?2018-08-13T10:51:06+00:00

Does your AI need a human face?

Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]

Does your AI need a human face?2018-10-10T14:38:48+00:00

Finding your voice

“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]

Finding your voice2018-08-13T10:51:34+00:00

Are you ready for the new marketing battleground?

As we've recently discussed, the marketing industry is entering the era of experience, with consumers demanding a greater customer journey. Brands are becoming increasingly aware of the benefits a positive customer experience can have on [...]

Are you ready for the new marketing battleground?2018-09-25T10:28:54+00:00

Do you own the Customer Experience?

Marketing's role is evolving, with technology taking traditional views of the marketing remit beyond the realms of ads, emails and websites. Are you ready to own the customer experience? But the transformation is more than [...]

Do you own the Customer Experience?2018-08-13T10:51:55+00:00