How will the blockchain revolutionise digital marketing?

Unless you’ve been living under a rock for the past 18 months you’ve likely heard about the blockchain (or at least cryptocurrencies), but do you understand what it is? What is it? In a nutshell, [...]

How will the blockchain revolutionise digital marketing?2018-09-25T10:16:29+00:00

Does your AI need a human face?

Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]

Does your AI need a human face?2018-10-10T14:38:48+00:00

Is your marketing more irritating than engaging?

With personalisation, heightened targeting, and innovative technologies, consumers are surely having a better marketing experience than they were even just a few years ago... right? Recent research from Kantar Millward Brown suggests that digital marketing [...]

Is your marketing more irritating than engaging?2018-09-25T10:07:51+00:00

All in on Digital for 2018? Wait!

2017 marked the first time global digital ad spend beat TV, with Recode reporting total spend of $209bn and $178bn, respectively. So, if that's the way the industry is moving, surely you should be focusing [...]

All in on Digital for 2018? Wait!2018-08-13T10:51:55+00:00

Think Disruptive: It’s time to rethink digital marketing

It's time to rethink digital marketing New research discussed by Campaign has found that only a third (36%) of digital marketers feel their campaigns are hitting the right targets. What's more, 18% of respondents admitted they [...]

Think Disruptive: It’s time to rethink digital marketing2018-08-13T10:52:20+00:00