Two things advertisers will love about GDPR

In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]

Two things advertisers will love about GDPR2018-08-13T10:51:34+00:00

Can direct marketing still make an impact in our digital world?

For years, marketers have been told about the impending death of direct mail. The rise of digital and its ability to provide instant communications made many believe direct mail was now obsolete. However, Marketing Week [...]

Can direct marketing still make an impact in our digital world?2019-04-30T17:19:15+00:00