Two things advertisers will love about GDPR

In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]

Two things advertisers will love about GDPR2018-08-13T10:51:34+00:00

Can direct marketing still make an impact in our digital world?

For years, marketers have been told about the impending death of direct mail. The rise of digital and its ability to provide instant communications made many believe direct mail was now obsolete. However, Marketing Week [...]

Can direct marketing still make an impact in our digital world?2018-09-25T10:26:18+00:00

Think Disruptive; Overcome top marketing data challenges

Whether its AI, GDPR or Big Data, marketing agencies are inundated with marketing data challenges. According to research from the Winterberry Group and the Global Direct Marketing Association (GDMA), nearly 80% of marketers see customer [...]

Think Disruptive; Overcome top marketing data challenges2018-08-13T10:51:55+00:00

Why GDPR is a great opportunity for marketers

Why GDPR is a great opportunity for marketers Great marketing is about building a relationship with your customers and finding endless ways to make them feel closer to your brand. With this in mind, the [...]

Why GDPR is a great opportunity for marketers2018-08-13T10:52:21+00:00