Is eye-tracking the next big marketing technology?

Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]

Is eye-tracking the next big marketing technology?2018-08-13T10:51:06+00:00

Finding your voice

“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]

Finding your voice2018-08-13T10:51:34+00:00

Your brand doesn’t offer an excellent Customer Experience

Are brands really striving to achieve an excellent Customer Experience? Reports have found customer experience has become increasingly average. Customer Think notes that research from both Forrester and KPMG Nunwood have revealed that consumers in [...]

Your brand doesn’t offer an excellent Customer Experience2018-08-13T10:51:55+00:00

Can marketing agility really be put into practice?

The marketing industry is abuzz with the latest craze -- marketing agility. But what exactly is it? Dun & Bradstreet notes that it isn't just about doing things faster; "It's about being adaptable to abrupt [...]

Can marketing agility really be put into practice?2018-08-13T10:51:55+00:00

Do you own the Customer Experience?

Marketing's role is evolving, with technology taking traditional views of the marketing remit beyond the realms of ads, emails and websites. Are you ready to own the customer experience? But the transformation is more than [...]

Do you own the Customer Experience?2018-08-13T10:51:55+00:00