Rostrum is an award-winning PR and content marketing agency who specialise in working with financial services companies, professional services firms and technology businesses across the UK and around the world.
They approached Fireworx to help them invigorate and update their brand identity, and create a fresh looking new look website, and to optimise existing content for search engine optimisation.
Having run a workshop to hone and refine Rostrum’s evolving brand values, we co-ordinated with internal stakeholders to establish our goals for the brand and website communications. As a result, Fireworx were able to deliver an updated brand strategy and website that better reflects Rostrum’s unique market positioning.
The website content itself also was overhauled and optimised for search, following extensive keyword research and keyword mapping, including the optimisation of the meta data for the entire website.
“We came to Fireworx because of their reputation as one of the UK’s leading creative digital agencies, and their work within some of the leading brands within the financial services sector. They helped us encapsulate what it means to work for, and with Rostrum. They then translated that into a visually appealing, easy to use website that gave voice to that ethos while also highlighting the work we do for our clients.“
Founder and CEO