StaffSavvy is a SaaS workforce management platform, aimed at businesses with a significant dependence on shift-based operational staff. They came to us as the industries ‘best kept secret’; a revolutionary platform with happy clients, but with a positioning and historic approach which made it difficult to scale effectively.
Following a marketing workshop, we worked closely to define the value proposition for StaffSavvy with associated proof points. The brand identity was refreshed, supporting a new look website, email, social and direct mail to reflect the insights gained from the workshop. Tightly defined prospect targeting was put in place, and data was sourced and consolidated into a CRM.
Having put the structure in place to re-launch StaffSavvy, an integrated campaign plan was agreed comprising Email, Direct Mail, Linked In and outbound Telemarketing.
The rebrand and redevelopment of StaffSavvy.com, in combination with a hard-hitting value proposition, communicate the user benefit of the platform much more effectively.
It’s early days, but the acquisition campaign is performing to the target Cost per Acquisition for new leads, with activity gradually being dialled up.
“I chose Fireworx as they offered something different and are much more results focused than many other agencies I reviewed. I wanted to really accelerate and grow quickly and knew getting the marketing foundations right was going to be essential. We started by overhauling how we talked about the business and the benefits we provide for new customers, although it’s still early days, I’m confident we now have the plan, creative and messaging and approach to meet my objectives.
I’m looking forward to a close working partnership and hitting our ambitious sales targets with the help of the team at Fireworx.”