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Case Study – Vetspace2018-07-30T10:44:36+00:00

Challenge

Vet Space helps veterinary practices by providing and supporting IT solutions which make the running of their business easier and more profitable. From managing documents, providing KPI’s or reporting, to diagnostic imaging and stock control.

Marketing agency, Fireworx were chosen to help Vet Space following a competitive 3 way pitch process, to help them grow the business nationally and internationally.

Actions

We started by agreeing the business KPI’s that we needed to help them achieve. Our focus was to define who their customer was and the benefits that would best resonate with them.

By creating a new brand identity, tone of voice, marketing communications structure and digital presence Fireworx quickly gave Vet Space a new face for the business. We picked out the unique selling points and defined their brand purpose by putting ourselves in the shoes of the customer.

Client acquisition targets are actively addressed in our content marketing and SEO strategies, targeting niche keyphrases to generate excellent quality prospect traffic.

Results

  • 36% increase in inbound leads from the content marketing activity
  • 90% increase in online conversion rate from visit to enquiry
  • Successful integration with the back-end Vetspace software
Mark Thompson vetspace

“We brought in Fireworx based on their experience of taking brands to the next level, and their experise in the B2B environment. Their unique methodology we pivotal in enabling us to successfully revitalise our value proposition.”

Mark Thompson
VETSPACE
MANAGING DIRECTOR

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