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Case Study – Zygos Partnership2018-07-30T11:04:28+00:00

Challenge

The Zygos Partnership is Europe’s leading board advisory firm specialising in the appointment of chief executives, chairmen, chief financial officers and non-executive directors.

Zygos is well established as the market leader, but the brand’s digital presence didn’t reflect the values that got them there. Our challenge was to update and reflect the brand strategy onto the Zygos website and digital assets.

Actions

Fireworx hosted a brand workshop to distil the values, and set out the objectives, for the brand and website update.

From there, we worked in a project team with Zygos stakeholders, with regular meetings. The result? We delivered an updated brand identity and website that better reflects Zygos’ prestigious standing in the European market.

Behind the scenes, target keyphrases were targeted for Search Engine Optimisation, and improved standings within the natural search results.

Results

  • www.zygos.co.uk was launched on August 2017
  • Over 50% of site traffic is generated through natural search, following our SEO efforts. Users are high net worth individuals and very valuable
  • Within 12 months of the website launch, Russell Reynolds Associates, a leading global search and leadership advisory firm, agreed to acquire The Zygos Partnership.
Laura Sanderson zygos partnership

“Fireworx were an exceptional partner for this project. The quality of service, attention to detail and commercial focus ensured we were in safe hands.”

Laura Sanderson
PARTNER AND CO-OWNER

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