digital marketing agency
Digital has become an omnipresent aspect of our society, and has changed the way brands engage with their audience. As a challenger agency we use our expertise as a full service digital marketing agency to deliver projects that break conventions, which in turn is driven by our ethos of feeling and response; what do you want your customers to feel, and how do you want them to respond?
What makes digital marketing so powerful is that data and digital go hand-in-hand, meaning the stats divulged by web analytics packages allow marketers to make impactful decisions by informing their decisions about the successes and failures of their latest campaigns.
At Fireworx, we offer a wealth of digital marketing services:
paid search management
Our in-house pay per click (PPC) team is experienced in building, managing and optimizing paid search marketing campaigns on Google AdWords, Bing Ads, LinkedIn and Facebook. Our approach to PPC marketing is rooted firmly in data and understanding your organisational goals, and translating them into effective paid search campaigns.
search engine optimisation
We offer a full range of SEO services and consultancy packages, tailored to the unique requirements of our clients, including keyword research, on-page optimisation and link building. If your company’s organic search rankings leave something to be desired, then get it touch and challenge us to make a difference.
Great content marketing should not be discernible as a piece of marketing. Our content marketing professionals deliver engaging and entertaining content to help our clients build brand awareness, capture audience data and crucially, improve sales.
conversion rate optimisation
From abandoned cart checkouts to newsletter sign-ups, digital marketplaces are predisposed for optimisation, and can with the right expertise on-hand, can lead to an increase in your company’s bottom line. Fireworx are specialists in analysing user journeys, visitor data and behavioural signals, and applying that knowledge to improve your online ROI.
google analytics and tag manager
“War is ninety percent information” said Napoleon Bonaparte, and while your business may not technically be at war, we do live in the information age, which makes Google Analytics a very powerful tool in your arsenal when it comes to succeeding online.
Our web analysts revel in the minutia of detail available in web analytics packages and utilise those statistics to empower the decisions driving our client’s digital presence.
additional marketing services
Outside of our core digital marketing services we are able to accommodate a wider range of digital support, including email marketing services, affiliate management and nuanced remarketing.
With an in-house team of graphic designers at the beck and call of the digital marketing team, display advertising campaigns can be seamlessly delivered for our clients, be it an animated skyscraper or a large leaderboard. With user tolerance for intrusive display campaigns at a low, banner advertising needs to be carefully and strategically employed.
We’ve all been chased around the interwebs by those running shoes we looked at with good intentions, before being guilt-tripped by their omnipresent stalking for the next three weeks. That’s remarketing gone wrong. If you want your cookies done right, you know where to find us.
youtube and video content
YouTube’s rise to be the world’s second biggest search engine only serves to emphasise the proliferation of video content when it comes to digital in the 21st century. In fact, over 100 hours of content is uploaded to YouTube every minute, while the time spent viewing YouTube videos doubled last year, so can your business afford to neglect such a growing arena?
Managing affiliate marketing campaign across numerous distributors can be testing and time consuming even for dedicated marketers. Coordinating commission rates, approvals and promotions across multiple sites is a balancing act that if not managed correctly can lead to an erosion of your profit margin.
It costs five times as much to acquire a new customer than it does to retain an existing one, so an evolved email marketing strategy is a fundamental building block of a profitable digital business. Whether it’s a professionally designed emailer, or the tagging of your fortnightly newsletter for accurate attribution, can your business continue to prospect via unoptimised email marketing campaigns?