how we help
We boil down our services into four distinct areas where we can help make a difference; Strategy, Design, Marketing and Optimisation.
To see examples of how we have used these services to help clients grow their business’, visit the Work section of the site.
brand and strategy
If your marketing is going to be effective, it’s important for your plan to be underpinned by a long term strategic vision. How are you going to differentiate yourself to a potential customer?
To achieve this means understanding all outputs from your marketing activity:
- How do your customers judge your brand against competitors?
- Which potential customers are you trying to acquire? How are they reacting to communications from your brand?
- How well is your customer journey aligned with customer expectations?
- Does your marketing successfully drive commercial performance?
- How well are you capturing customer insights from the data and analytics you collect?
We use these indicators to inform strategy and to benchmark progress against targets.
Whilst “Marketing Strategy” sounds a little pretentious, it really just comes down to understanding your market, your customer and where your brand fits in.
design and development
Our approach to creative is at the core of everything we do. Whether it’s your website, your monthly e-mailer, or your latest direct mail campaign, it needs to look great, but more importantly it needs to work.
Be it brand creation, graphic design, web development (we’re specialists with WordPress and Umbraco), apps or advertising campaigns, we use the channel and medium best suited to our clients’ marketing targets.
But once you’re in front of your consumer, your communication needs to grab their attention and tell them what they need to know. All before they move on! We achieve this by focusing on how the campaign makes prospects and clients feel, and having a greater understanding of how we want them to respond.
marketing and advertising
The digital revolution has dramatically changed the marketing industry and with good reason.
Whether analysing visitor behaviour, creating impactful campaigns that are optimised for all devices, attracting customers on Google or advertising online, Fireworx has the tools and expertise to deliver results.
As a recognised Google Partner, our digital marketing team has been authenticated by Google as highly-proficient across multiple advertising platforms and marketing disciplines, as being up-to-date on the latest best practices and technology, and specialists in delivering cross-channels campaigns.
conversion and optimisation
Our initial work is just the start of a journey together. Through measuring and optimising different facets – creative, digital, timing, offers or channel, we will see an ongoing improvement in performance.
We’ll continue to test, learn and evolve. With a rigorous process in place for measuring response, your marketing becomes an investment, not a cost.