The digital service covers paid media, search, performance campaigns, analytics and conversion, designed to generate measurable results rather than just activity. It is built on a clear strategy so spend is focused on the channels that drive growth.
Digital marketing
Deploying a digital-first strategy we help brands create a cohesive approach with always on story telling. We’ll help you find new audiences, with stand-out creative that inspires audiences globally, every day.
Services
We establish a digital marketing strategy, underpinned by outstanding creativity, and utilising cutting-edge AI tools, across; Display, PPC, SEO, Social Media, Video and Email.
We’ll use customer data and insights to inform the right approach to achieve lead generation and brand awareness goals. Across our offices in London and Bournemouth in Dorset, we use our teams expertise as an omni-channel agency that delivers campaigns to break conventions.
Social listening & competitor analysis
We benchmark performance against your industry competitors, identify opportunities to expand your social reach, understanding where competition is digitally, and which communities they are tapping in to.
Paid search
Our in-house pay per click (PPC) team is experienced in building, managing and optimising campaigns. Our approach is rooted in data and understanding organisational goals, testing is key to driving success. At Fireworx we ensure campaigns constantly evolve to drive leads and optimised to convert.
Search engine optimisation
At Fireworx, we take a balanced approach to search strategies. Balancing development of natural traffic on keyphrases with a strategy that’s dynamic across channels. Typically, we base our overall keyword selection upon: Search data, New customers / return visits, Cost Vs Effort and keyword tools.
Content marketing
Our content marketing professionals deliver engaging, informative and entertaining content to help build brand awareness, capturing audience data and crucially analysing customer interactions and analysis to drive leads.
Display advertising
With an in-house team of display marketing experts, campaigns can be seamlessly delivered, with a strategy focuses on driving engagement and conversions. Through the Google display network which covers 85% of the market we focus on Ad creative that improves customer lead generation.
Paid social
Each social platform has its own unique approach. Our core focus is dictated to by the customer focus and the best channels to deliver results. The team at Fireworx together with AI tools map this out, managing your budget, setting Pixels/events, configuring analytics, setting the API gateway and optimising performance.
Email marketing
Whether it’s a campaign emailer, part of a multi-touch communication, or fortnightly newsletter, email marketing continue to be one of the most cost-effective ways to engage with prospect and existing customers. Fireworx can integrate this into a CRM solution or standalone service.
Conversion rate optimisation
From abandoned cart checkouts to newsletter sign-ups, digital marketplaces are predisposed for optimisation, and can with the right expertise on-hand, can lead to an increase in your company’s bottom line.
“I’d highly recommend Fireworx to any brand that is looking for growth and to take their marketing to the next level.”
Nikki Carpenter,
Co-founder
Acuity
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Frequently Asked Questions (FAQs)
Yes. Fireworx plans and manages paid campaigns across search and paid social, including creative, targeting, testing and optimisation, with reporting that ties spend back to commercial outcomes.
Success is measured against clear, agreed objectives such as enquiries, leads, conversions or revenue, supported by analytics and reporting. Fireworx sets the metrics that matter at the outset rather than reporting on vanity figures.
Yes. Fireworx improves lead generation through a combination of clearer positioning, stronger creative, targeted paid media and conversion-focused websites and landing pages, all measured against real pipeline outcomes.
