Brand and marketing strategy
If you were in front of your ideal customer, do you know what you’d say to convince them to choose you?
We’ll help you make sure they do.
From the foundations of your value proposition, to the identity, and the way to communicate your story in the digital era.
“Understanding and addressing customer needs, desires, and pain points can make all the difference in crafting an effective marketing strategy.”
James Wood,
Fireworx
Head of Strategy
Setting the strategy
Marketing works better when it has a problem to solve or aspiration to sell. Getting your brand strategy right is a collective endeavour, anyone who interacts with a business has a role in shaping it.
Of course, there’s lots of things that get in the way of getting an effective strategy working – direction of travel, customer insight, competitive landscape, lack of resource to name just a few.
Your marketing should affect the way you run your business, and be the foundation for your decision-making. If you don’t know who you are and what your stand for, how can customers?
1: Where are we today
2: Where do we want to be
3: How we’re getting there
4: Create a strategic plan
5: Develop a tactical plan
“Review the position of your brand and your competitors, particularly the ‘brand promise’ each makes to customers. This will help identify any ‘sweet spots’ that you can exploit in the marketing communications.”
Daniel Smith,
Founder of
Fireworx
Book a marketing accelerator workshop
Over four hours we’ll provide a bespoke experience that will change your perspective on your marketing, with practical ideas to improve your business. We guarantee you’ll leave with at least five actionable insights to disrupt your market and grow your business.
1: Your customer focus
2: Your competitive advantage
3: Creating standout
4: The marketing strategy
5: Converting more sales
Your objectives
The starting point for us in any marketing partnership is understanding your business, and what you want to achieve. Simply put, what does success look like for you?
Once these baselines have been established, we can contrast how reality compares to your objectives, and begin to formulate a strategy that ensures the business is able to achieve its goals.
Digital strategy
In many cases digital may be the only place people engage with your brand.
We help brands build the foundations to better communicate with customers in the digital era. With the impacts of AI, emerging digital channels, customer needs are constantly evolving. Fireworx helps your brand create emotional connections and better resonate its offering, driving responses by deploying an omni-channel approach, improving commercial performance, generating and converting more leads, integrating the customer experience seamlessly.
We use a 5 step plan that looks at different each core area of focus. Once set, we’ll monitor performance, and optimise the customer journey, reviewing success against the targets.
Check out our accelerator workshops
Fireworx bespoke marketing accelerator workshops are crafted to address the key areas to drive growth.
Over our facilitated sessions we’ll challenge your perspective on marketing, with practical ideas to improve your business. You’ll leave with actionable insights to disrupt your market and generate sales.
1: Your customer focus
2: Your competitive advantage
3: Creating standout
4: The marketing strategy
5: Converting more sales
Related content