Our Approach Disruptive Marketing

Why buy
from you?

People don’t have to buy from you. We help you make sure they do.

From the foundations of your compelling marketing pitch (your value proposition), to the identity, and the way to communicate your story in the digital era.

Let’s get started

The disruptive approach

With the impact of technologies like AI, new channels, and evolving customer needs, the world is in a constant state of disruption.

Every business is going through a form of transformation, and it’s a priority for CEO’s and marketers alike. But being disruptive and standing out from the crowd requires a new way of thinking.

“Fireworx’s creativity, planning, business acumen, digital capabilities and communication skills convinced us that they could significantly improve our marketing activity and support our growth.”

Mike Dalby,
Managing Director UK Consumer Life & Health
Howdens

HERE’S HOW

We’ll help you accelerate through the marketing growth journey.

Step 1: Workshop

We run bespoke marketing accelerator workshops to help define your brands positioning. Fireworx research your market, review competitors and your approach, looking at your audience focus, brand positioning and strategy.

Step 2: Proposition

We will shape a compelling value proposition that better resonates with your customers and set the framework for your go-to-market brand communication.

Step 3: Strategy

We set a marketing plan to drive leads, raise awareness and more sales. Fireworx set’s an effective marketing plan, defining the media channels, the customer journey, setting targets and maximising budgets.

Step 4: Creative

We review your brand positioning and the overall creative approach. We use enhanced creativity in our marketing solutions, to find more powerful ways to engage customers and unlock growth.

Step 5: Measure

To ensure success we measure what works and what’s not. With a test and evolve approach we’ll focus the marketing effort by agreeing performance metrics..

Check out our accelerator workshops

Fireworx bespoke marketing accelerator workshops are crafted to address the key areas to drive growth.

Over our facilitated sessions we’ll challenge your perspective on marketing, with practical ideas to improve your business. You’ll leave with actionable insights to disrupt your market and generate sales.

1: Your customer focus
2: Your competitive advantage
3: Creating standout
4: The marketing strategy
5: Converting more sales

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We start with why?

We’ll help you create a competitive advantage in your market. We actively want to differentiate your brand, so that it stands apart from the crowd.

Using a unique methodology we call ‘Feeling and Response’ we focus on the emotional connections you want customers to feel when they engage with your brand and the factors that will help drive growth.

Why buy
from you?

People don’t have to buy from you. We help you make sure they do.

The disruptive approach

“Fireworx’s creativity, planning, business acumen, digital capabilities and communication skills convinced us that they could significantly improve our marketing activity and support our growth.”