Fireworx is a UK-based marketing agency that helps businesses grow by combining strategy, creativity, digital marketing, SEO and AI-driven insight. The agency focuses on clarity, positioning and customer behaviour to drive measurable commercial outcomes.
Feelings that drive more response
We believe that the best brands are the ones that people feel compelled to talk about. The ones who earn a place in people’s lives by being memorable, useful, relevant, different, or entertaining.
Here for the hungry and fearless
We’re not an agency for everyone.
If you’re a brand that wants to do things differently, to re-write the rules in your market, to take calculated risks that can lead to exponential growth, then we’d love to chat about your ambitions.
Across our offices in London and Bournemouth in Dorset, Fireworx is the agency to drive growth and set clarity in a world of noise.
When we say ‘Think disruptive’ we don’t mean doing everything differently, it’s having the confidence to challenge what others accept as fixed. For us disruption is a mindset. The only real constraint is how big you’re willing to think.
Daniel Smith
Fireworx
Founder and CEO
“The re-brand of Choose Wisely helped us focus more closely on our target customer and tailor a customer journey for each user. Fireworx really helped us re-evaluate our marketing strategy”
Mark Biles,
CEO
Choose Wisely
How we
got here
Meet the team
Dan Smith
Founder and CEODan Smith
Founder and CEOI love getting people to take notice
I set up Fireworx in 2007, and since then I have been privileged to see us become a multi-award-winning marketing communications agency, ranked in the UK’s top 10 Elite Agencies by The Drum.
I have over 28 years of experience in creating and executing marketing strategies, brand positioning, idea generation, art direction, digital development, and customer response planning. I thrive on solving clients’ biggest challenges and delivering measurable results.
James Wood
Head of StrategyJames Wood
Head of StrategyI call myself the customer champion
I’m a marketing planner and customer experience specialist. Experienced both agency and client side.
I excel at making brands more relevant to customers, with an excellent track record of driving profitable marketing through thorough planning, creative thinking and keeping it simple.
Emma Smith
Client ServicesEmma Smith
Client ServicesI love seeing our clients and team excel
I’m passionate about driving results and fostering meaningful relationships in the ever-evolving world of marketing.
Navigating the ever-changing algorithms, trends, and consumer behaviours, I’ve honed a skillset that embraces change and transforms challenges into opportunities.
Ollie Richings
DesignerOllie Richings
DesignerMy passion is design… and Wolves
Creating engaging designs and digital identities for brands and audiences.
I have worked at Fireworx for the past 8 years helping global brands like Partou, Thermo Fisher and Honeywell to design and create their brand communications.
Kelly Haynes
DesignerKelly Haynes
DesignerI love storytelling through illustration
I’m a graphic designer with a strong illustration and photography background.
I have worked on campaigns for global clients, including Thermo Fisher, Howden Insurance Group, and Genuit, while crafting identities for a variety of brands through digital and traditional media.
Mikey Wade
DeveloperMikey Wade
DeveloperI love overcoming technical challenges
I’m an experienced full-stack developer with knowledge across; WordPress, Hubspot, Shopify, SquareSpace and many other platforms.
I support in the design and development of complex websites, facilitation of multi-channelled consistency and secure integration to other systems.
Andy Tindall
VideographerAndy Tindall
VideographerI love telling stories through imagery and videography
I’m a Producer and Director with a decade of experience in media and the content creation industry. Throughout my career, I have collaborated with companies such as; Amazon, BBC, Red Bull, Vita Coco, and Yorkshire Water. I specialise in corporate and commercial content creation, with a primary focus on digital platforms. My diverse skill set and industry knowledge mean I’m able to deliver high-quality content across various media channels.
Our climate
pledge
At Fireworx we’re committed to protecting the environment for all of us to enjoy.
Frequently Asked Questions (FAQs)
Fireworx prioritises strategy before tactics. Rather than starting with campaigns or channels, the agency helps businesses define who they are for, why customers should choose them, and how growth actually happens.
Fireworx works with leadership teams in complex and competitive sectors, including B2B, regulated industries, technology, healthcare, education and sustainability-focused organisations.
Fireworx works with both established organisations and fast-growth businesses. The common factor is a need for clarity, focus and a marketing strategy that supports sustainable growth.
Most marketing agencies focus on execution first, delivering campaigns, content or channels. Fireworx starts with strategy, helping businesses define clarity, positioning and value before investing in activity.
Fireworx combines strategic thinking with creative delivery. Strategy informs creativity, ensuring creative work supports commercial outcomes rather than aesthetics alone.
