How Fireworx helped Zestec to Optimise their Marketing

Challenge

Zestec makes a difference in the fight against climate change as an asset manager and developer of high quality renewable energy assets in the UK.

As one of the UK’s most innovative asset management and development companies, comprising a highly experienced team with significant demonstrable experience in successfully deploying a power purchase agreement model for commercial businesses across the UK.

Backed by a high-calibre board of Directors and investors Fireworx were specifically approached due to prior experience with both fast growing and ambitious start-ups, who were disrupting their respective markets and specifically in the energy sector. The brief was to help define the sales and marketing approach aligned to achieving their growth plan.

Actions

Over the past year, Fireworx has been involved fundamentally in each element of the sales and marketing approach. From devising the name, the brand identity and creative, to the tone of voice, unique imagery style and graphic design. The Zestec visual identity has quickly been established as one of the most memorable and thought provoking in the renewables industry. The marketing mix includes website, literature, direct mail, email, online advertising and content creation.