#challengeFWX – It’s time for agencies to change2018-04-27T12:33:51+00:00


we believe agencies need to change

If you’re looking for a marketing agency, you’ve probably read a lot about the creative awards other agencies have won. And how much fun they had on their last agency night out.

A lot of our clients say that until they found us, the most difficult part of choosing an agency was telling between them. Makes you think, doesn’t it, that if they all look and sound the same, how will they make your brand stand out and grow?

payment by results

Marketing has never been more accountable. So why do some agencies enjoy charging big fees without taking responsibility for campaign performance?

At the start of our work together, we’ll agree commercial targets with you that sets out what success looks like. We take responsibility for a campaign performance. From there, if your advertising campaign underperforms to agreed targets, you pay less.

it’s time to think disruptive

Looking for an agency to challenge you to think differently and help your brand stand out in the market?

As a challenger agency our approach puts ourselves in your customer’s shoes. We ask questions and strive to help you understand and exceed your customer’ expectations

If that sounds refreshing, why not #challengeFWX with your next marketing challenge? If you’d like to know more, check out our services page or some of our successful challenges.

challenge us today

why should you #challengeFWX

Marketing has never been more accountable. So why do some agencies enjoy charging big fees without taking responsibility for campaign performance? You’ll discover that we work differently:

creative guarantee

We don’t do free pitches. Instead, we do offer a simple promise, with all our creative work backed by a ‘creative guarantee’. We’re so confident in the quality of our work that if you’re ever not happy with something, we will work on it until you are, and if you’re still not happy we won’t bill you for it.

you can choose fixed fee or payment on results

We offer clients two different ways of working with us.

Fixed Fee – the price we agree for your project is the price you’ll pay, with no wrangling.

Performance Related Fees – We share in the responsibility for campaign performance. Put simply, if your campaign underperforms agreed targets, you pay less.

a business owner involved at each stage

Our clients mean everything to us. That’s why every one has a company Director involved actively on their account. Rather than those agencies where you typically see the ‘main account team’ at the pitch, and never again until the 6-month review. With Fireworx you’ll receive ongoing involvement and access to business Directors, offering support and advice when you need it.

we’ll act as customer champions

It’s not uncommon for us to start work for a client by mapping the entire customer journey and pulling together all available data, before identifying priorities for improvement. Compare that to other agencies who ask you to fill out a single page creative brief to kick off the relationship, when they have no idea of the wider business context.

We want to give your customers a voice. Has your business realised that delivering exceptional customer experience transcends a traditional view of “Marketing”? Listen to customers and they’ll tell you what is working…and where you can do better.

creative, digital & marketing workshop

Our marketing, creative and digital workshops typically form the basis for our work with any client, it helps ensure any activity we do is focused on delivering against targets that will make a difference. As a challenger agency, our approach puts ourselves in your customer’s shoes, we ask questions and strive to help your brand make a bigger impact.The session covers the essentials of your brand, providing you with a cohesive plan to help optimise the marketing and includes:

• Your customer focus

• The value proposition

• The creative approach

• The marketing plan

• Converting sales

brand workshop flowchart white

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