Kumi is a specialist management consultancy who enable clients to manage social and environmental risks, improve performance and create value through responsible business practices. Their focus is on helping companies operating within or sourcing from global supply chains to implement responsible business practices through analysis of risks.

Fireworx were appointed to help Kumi grow their brand through a strategic marketing plan.

Kumi required a clear plan of action to scale the brand globally without a bottomless budget. They needed an agency with a track record of working with global brands to help them establish a strategy that would deliver return on investment and was scalable.


Gathering in our London office we brought together key stakeholders from across the Kumi business. As we ran our brand and marketing workshop, we delved into the core purpose of the brand and what set them apart from their competitors, using our unique set of tools and insights. Through preliminary research and customer data, over the course of our time together we defined a clear plan of action, based on the overall brand positioning, customer journey and marketing strategy.

Fireworx created a marketing plan, identifying the key areas of focus and priorities. We assembled our team based on Kumi’s needs, looking at multiple streams including; customer relationship management, content strategy, value proposition, brand communication hierarchy, website development and digital marketing.

The new proposition – ‘Let’s make it right’ aligned to how Kumi more effectively support their clients, using values centred in trust and expertise, creating impactful change and problem-solving by using their extensive expertise. This proposition purposefully talks on multiple levels – from Kumi’s collaborative approach with clients to the core business focus of supply chain improvements, to care for people and the planet.

Building on the brand identity, Fireworx used the orange chevron from the Kumi ‘K’ to become a consistent device that forms a central pillar for the creative. Using the 45 degree angle imagery is split to reflect the ways in which Kumi supports the improvement in the supply chain, showing the commercial, individual and environmental impacts. The chevron is also used as a signpost to support the user journey and experience through digital channels.

For the website, we developed on a WordPress platform with an entirely bespoke build. Fireworx helped in the user experience, design, development, content, population, search engine optimisation, analytics set-up and conversion focus.

Using the website as a catalyst we then deployed the design architecture into email marketing and social media strategy. We are now working with Kumi to plan and facilitate the marketing activity.

“The Fireworx team have provided us a vision for our brand and marketing structure to support our next phase of Kumi’s growth. Our new value proposition, updated identity and website are integral to accentuating our global presence, helping boost our visibility to our customer segments and defining why Kumi is the brand of choice to manage social and environmental risks.”

Andrew Britton,