How Fireworx helped Bistech to Optimise their Marketing

Challenge

Bistech is an established, independent, privately-owned IT services provider. They work collaboratively with clients to design and deliver intelligent technology solutions for their business challenges. With over 30 years of experience and a refreshing customer-first approach, they pride themselves on making the complexities of IT simple.

Fireworx has worked with Bistech for over 7 years, supporting them across creative, website development, literature, and a variety of marketing projects over that time.

In their latest challenge, we were briefed to evolve their brand style and online communication in the form of a new, custom-built website. The brief was to improve the overarching customer experience for clients, with a view to long-term retention.

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Having worked with Bistech on their value proposition a couple of years ago, we defined a clear communication approach. This had been distilled across various communication areas such as the Inside Track, an annual printed magazine packed full of technology insights. Although the website was updated, the pre-existing version broadly used the same architecture since 2013 and was built in Umbraco CMS. The homepage had been fully refreshed every couple of years, but the overall site had begun to look dated, and they needed to improve responsiveness and the overall user experience.

We started by researching examples from other industries alongside the competitive landscape in their sector, also taking inspiration from the way leading technology, digital, and creative-focused businesses communicated their value propositions and were built.

UX and user journey planning were important. Looking at different personas and mapping out the structure to align to those needs and outcomes would in turn drive the fulfilment of the objectives for the business.

The brand communication had evolved over the past 10 years and the decision was to focus on a more corporate approach to the styling, reducing some of the quirkier elements they had embraced in the past, while still conveying the people and passion that are central to the Bistech success story.

Fireworx created an initial set of creative wireframes concepts across mobile and desktop, with an array of options to convey a mix of approaches that were both conservative and leading edge.

Part of the brand evolution was the integration of particles, an effect that reflected the data inherent within the services they provided and had been incorporated into some of the creative beforehand. A custom-built interactive graphic was created for the home page that reacts to mouse movements, providing users with a truly unique experience that embodies the professional, high-quality, and dedicated service that Bistech provides.

Utilising bespoke videography and photography and custom animations throughout, the website was bespoke and built in WordPress with an easy-to-edit backend configuration, supporting the client’s needs to make changes more simply.

Optimised for improved search and speed, the new website represents the best-in-breed of development and design.

Results

• Four individual platforms were integrated into one, with single point sign-on for clients
• Customer dashboard built to improve visibility of all client KPIs and data
• Further supported the integrated customer experience with the Inside Track magazine for clients and prospects

“The role that Fireworx plays in helping to raise the bar in everything we do is invaluable. They challenge us, and the end result in the work we’ve collaborated on has been impressive. They help us stand out over and above the competitors in the IT industry.

We rely on our partnership with Fireworx to maintain our quality standards. From the very first project, we were impressed with the number of ideas that were generated. They got to know our business quickly and it’s led to such a long relationship.

The things that set Fireworx apart are that they’re responsive, easy to work with, no matter how big or small the query, they’re our safe pair of hands, and they show real, genuine care for our business.”

Sally Bailey,
Head of Marketing Communications