Challenge

Dataquest Group is one of the UK’s largest independent technology service providers, building long, mutually beneficial relationships with clients, they have grown rapidly over the past few years to now over £50millon. From their offices in London, Bristol, Heathrow and Waltham Abbey, they support well-known clients such as; Nero, Taylor Wimpey and Phillips to name a few.

Dataquest approached Fireworx to strategically plan and facilitate a new group brand vision and marketing strategy to align its group companies into one cohesive tone of voice and support the company’s aims of growth and focus on its expanding global client base.

Action

When working with any client, we always start with a deep dive into their business to understand their brand and define their value proposition. Having established the businesses positioning, which is based on improving their clients performance by using better business communication, we set the plan to better communicate their competitive advantage, all of this helped make their marketing more distinctive and support their plans to drive significant growth more quickly.

Fireworx re-developed the approach and company strapline for Dataquest that would disrupt the typical technology sector tropes, deploying a marketing and communications calendar spanning across digital and traditional channels. Utilising bold dynamic images, a vibrant colour palette and stronger campaign messages to reinforce values of ‘performance’, ‘innovation’ ‘teamwork’ and ‘effectiveness’.

With our reputation for powerful and high impact creative we blended campaigns and standard communications, through a mix of eye-catching tactical marketing that focused on service delivery and in broader brand-building communications, we introduced a two-tier approach, focusing on brand awareness and direct response through outreach.

For their core brand messaging we introduced interwoven and connected neon lines, as the representation of connectivity and data, powered by 6 core services, this was brought to life across digital channels including; a new website, emailers, social media, content marketing and printed material. To help creatively show their restless ambition we used imagery which was centred on achievements not just services. With a vibrant mix of people and teamwork interwoven with the brand, video, imagery and content, the new look reflects the people are at the heart of the business.

“Fireworx have supported our continued growth since we started working with them in 2018. We appointed them as there approach supports ambitious brands that are looking to grow, Dan acts as our Marketing Director and the rest of the other members of the Fireworx team very much an extension of our own. The quality of their ideas and creativity have made a huge difference to the way our business is seen and helps in supporting our sales focus to a global audience. From their brand workshop through to the marketing campaign structure and facilitation of our digital transformation we’re really excited with the new vision and focus for the group.”

Sebastian Paternoster,
Group Sales Director, Dataquest