Our Methodology2020-03-10T17:08:26+01:00

creating feeling.
driving results.

There’s method.
To avoid sadness.

When clients come to us, some have reached a natural ceiling, others are looking for a fresh perspective, all, however, are looking for better marketing to support their sales targets.

We approach this by using a unique methodology called ‘Feeling and Response’. It focuses on the emotional connection you want customers to feel when they engage with your brand and the factors that will help drive more customers and sales.

It’s not just about making pretty websites or beautifully crafted brands, instead we start with the customer you want to engage with and how to best communicate your core marketing messages. We ask questions like:

. What is your brands purpose?

. Who do you want to talk to?

. What do you need to tell them?

. Why would someone care?

Marketing workshop

Making marketing
make you more.

Our marketing workshops typically form the basis for our work with clients, it helps ensure any creative or marketing activity we do is focused on delivering against targets that will make a difference. As a challenger agency, our approach puts ourselves in your customer’s shoes, we ask questions and strive to help your brand make a bigger impact.

The session covers the essentials of your brand, providing you with a cohesive plan to help optimise the marketing.

Every month, we offer one prospective client a chance to sample our brand strategy workshop for no fee, if you’re up for challenging conversation it’s a no-obligation way to try us out.

. Your customer focus

. The value proposition

. The creative approach

. The marketing plan

. Converting sales

marketing workshop

What do you stand for?
Why is that important?
What are your values?

Who are your customers?
Why should they care about you?
Does your proposition resonate?

Who are the competition?
How do they differentiate themselves?
Why choose you over them?

Does your marketing plan support
your business objectives?
How could you increase the return
on investment of your marketing?

why not challenge fireworx to help you?

#challengeFWX