24th January, 2025

Is your business ready to disrupt marketing with AI in 2025?

In 2025, AI is set to be a cornerstone of marketing strategies for a number of businesses across the UK. But here’s the catch: AI isn’t just about shiny new tools and automation — it’s about re-thinking how we engage with customers, how we create content, and how we optimise every single touchpoint in the customer journey.

1. Are you ready to rethink content creation?

AI is no longer just a tool for automating simple tasks. In 2025, it will be your most powerful ally in content creation. But here’s the big question: Are you using AI to amplify your creative efforts, or are you just using it to churn out generic content?

Take The Financial Times, for example. They use AI-driven tools to personalise content for subscribers, ensuring that readers receive news stories relevant to their interests, all based on their previous reading behaviour. This isn’t just about delivering news; it’s about delivering the right news, at the right time, to the right person.

AI content tools are already helping agencies and businesses across the UK create high-quality, engaging content more efficiently. But here’s the rub: AI-generated content is only as good as the data and strategy behind it. It can help generate ideas, streamline production, and personalise messaging, but it’s still the human touch that makes the difference in how your content resonates.

Ask yourself: How can AI help you scale your content creation efforts, while still maintaining authenticity and brand voice?


2. What’s your video strategy in 2025?

Video is the future of digital marketing, and AI is here to help businesses take it to the next level. But don’t fall into the trap of thinking that simply posting a video will drive engagement. The real magic happens when you use AI to optimise that video content for your audience.

For example, Lush Cosmetics uses AI-driven tools to optimise video content on social media, ensuring that it is delivered at the perfect time to the right audience. AI can analyse viewer engagement and recommend edits or adjustments to increase viewer retention and interaction. It’s not just about making videos — it’s about making videos that drive real business outcomes.

You can also use tools like my AI clone in this blog to automate video creation, personalisation, and distribution across platforms. These tools leverage machine learning to create videos that are tailored to your audience’s preferences, increasing engagement and conversion rates.

Ask yourself: How can you use AI to make your video content smarter and more personalised, rather than just pushing out generic promotional material?


3. Is your marketing fully integrated with AI?

AI can be a game-changer, but only if you’ve integrated it across your marketing ecosystem. This isn’t about using AI in isolation. It’s about making sure your CRM, your email campaigns, your website, and your paid ads are all working together — working in conjunction with AI.

Let’s look at John Lewis & Partners, for example. They’ve embraced AI in their marketing strategy, using it to optimise product recommendations on their website and personalise email campaigns based on customer behaviour. This level of personalisation is powered by AI that pulls data from various touchpoints, creating a seamless experience for customers across multiple channels.

With a variety of off-the-shelf AI tools, UK businesses can integrate AI into their CRM to automate lead scoring, personalise communications, and optimise workflows. The key here is ensuring that AI is part of a larger, cohesive strategy, rather than siloed in one area of marketing.

Ask yourself: Is your marketing stack AI-integrated, or are you using AI as a standalone tool that doesn’t connect with other parts of your business?


4. Are you Using AI to understand customer behaviour?

AI can help you understand customer behaviour in ways that were previously unimaginable. But the question is: Are you truly leveraging AI to gain deeper insights, or are you simply automating tasks and calling it a day?

Take IKEA’s use of AI in personalising product recommendations based on browsing and purchasing behaviour. The company has incorporated AI into its customer experience journey to offer personalised ads, emails, and promotions. This data-driven approach not only increases engagement but also enhances the customer’s shopping experience.

In 2025, AI-driven tools like Google Analytics 4 and Hotjar will allow businesses to go deeper in tracking customer behaviour and predicting future trends. These tools will enable UK businesses to optimise their content, advertising, and email marketing strategies based on real-time customer data.

Ask yourself: Are you using AI to predict and understand customer behaviour, or are you relying on historical data that’s already outdated?


5. How can AI help you scale marketing without sacrificing quality?

For SME’s in the UK, scaling marketing efforts without drastically increasing resources is a constant challenge. The good news is that AI tools can help you scale marketing in ways that don’t compromise on quality.

Example: Made.com uses AI to personalise their marketing efforts at scale, from product recommendations to email marketing. By automating tasks like segmentation and personalisation, they’ve been able to increase customer engagement and conversion rates while keeping costs under control. This is particularly valuable for medium-sized enterprises that need to get more out of their marketing budget.

Tools like Klaviyo and Mailchimp can help automate email campaigns, segment your audience, and personalise messaging, while Hootsuite and Buffer can help you automate and optimise your social media efforts. The beauty of AI here is that it allows you to scale your marketing, all while delivering personalised, relevant content to your audience.

Ask yourself: How can you use AI to scale your marketing without losing the personal touch that makes your business unique?


6. Are you embracing the full potential of AI analytics?

Analytics is one of the biggest advantages AI offers, but it’s not just about gathering data. It’s about interpreting that data in a way that drives actionable insights. AI-powered analytics tools allow you to track real-time performance and make adjustments quickly, rather than waiting until the end of a campaign to analyse results.

For example, BrewDog uses AI-powered analytics to track customer engagement and campaign performance in real time, making adjustments as necessary to maximise ROI. This level of agility is only possible when AI is used to continuously optimise campaigns and track success metrics.

Ask yourself: Are you using AI to truly analyse and optimise your marketing campaigns, or are you still relying on manual reports and static metrics that leave you reacting rather than acting proactively?

Conclusion: Don’t just follow the AI hype — Use It to truly transform your marketing

AI is not a “set it and forget it” solution. To truly make AI work for your business, you need to think strategically. It’s about more than just automating tasks — it’s about using AI to transform how you create content, engage with customers, and optimise your campaigns.

As we go through 2025, the businesses that succeed will be the ones that use AI not as a gimmick, but as a driver for real business results. So, ask yourself: Are you ready to rethink your approach to marketing, scale your efforts, and deliver smarter, more personalised experiences with the help of AI?

At Fireworx, we’ve been helping businesses navigate this journey, and we’re here to help you disrupt your marketing in 2025. Don’t just adopt AI — make it a core part of your strategy, and watch your business transform.

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