Brand identity.

Your brand identity is the representation of your company’s reputation through communicating attributes, values, purpose, strengths, and passions.

It includes what your brand says, the values you stand for and how you want your customers to feel when they interact with your business.

There’s been a lot written on Brand Development already; in short it is important to communicate distinctive values and proposition to customers. You’ll need to differentiate your offering to stand out from competitors. And you’ll need to be consistent in your approach to make your target values synonymous with your brand.

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Graphic Design.

A blank piece of paper and pencil is all a graphic designer needs to be at their happiest. The art of creating ideas from nothing, something new, different, exciting is a desire that never truly goes away.

Graphic design can be seen everywhere from road signs to a menu, websites and billboards, it’s omnipresent in our lives. It’s an art form that we come into contact with all the time, giving it the ability to inspire fellow designers, or to coin a quote from Pablo Picasso, allowing them to “to steal rather than borrow”.

Our design ethos at Fireworx is to do fantastic work that makes a difference to our client’s businesses. We believe the look and feel of the work we create needs to be better than the rest, we won’t settle for mediocre or anything that’s run of the mill.

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Purposeful design.

Using the latest Adobe Creative Suite, our graphic design team won’t put pen to paper until we know the purpose.

We start by looking at the ‘feelings’ we need to engender in the designs we create, and how it needs to resonate with the different audiences they are looking to engage with. Brands with clear market sectors, such as Asda and Waitrose, clearly have a different market focus with their designs. Asda’s focus is on value, while Waitrose is on quality, yet both are financially successful supermarkets. Understanding the market, your customer and the brand you are designing for will have a huge impact on a designer’s output.

Represented by a bold typeface, price led messages, using a mix of vibrant colours and simple imagery Asda understands its position. Compare that to Waitrose selling the ‘experience’ with much more subtle uses of colour and typeface, beautiful imagery and quality in every aspect of the presentation, and we have two commercial enterprises successfully presenting opposing positions in the same market.

Photography & Videography.

Visual content is a core component of any effective marketing strategy, supporting the feelings and responses your campaign stimulates.

As such, professional imagery captures and maintains the attention of your audience, whilst delivering your message in a succinct and digestible manner.

Our photography and videography services are designed to overcome your greatest challenges and integrate seamlessly with your marketing campaign. We achieve this by collaborating and communicating with you throughout the process from concept to delivery. Most importantly, we will develop a creative campaign that considers your goals, falls within budget and helps you stand out from the crowd.