Your competitors are saying the same thing you are. Here’s why that’s killing your leads.
Let’s be honest: if we removed your logo and swapped it with a competitor’s, would anyone notice?
Most workplace design and fit-out brands are stuck in the same loop—talking about “inspiring spaces,” “bespoke solutions,” and “collaborative approaches.”
But your buyers? They’re not listening
Today’s decision-makers want more than nice visuals. They want partners who understand the business pressures behind office redesigns; like attracting hybrid workers, hitting ESG targets, and justifying ROI to the board.
At Fireworx, we’ve worked with leading workplace brands to transform the way they communicate. We focus on buyer psychology and what really drives decisions. Because design is emotional, and B2B buyers are still humans!
If your brand doesn’t reflect that, you’re losing business.
Key takeaways:
• How to reposition your brand for HR, finance, and sustainability stakeholders
• Why your website is your real proof point—not your portfolio
• What emotional triggers drive high-value fit-out decisions
