How Fireworx helped Christ’s Hospital to Optimise their Marketing
For over 460 years Christ’s Hospital has been unique for a UK independent school in that it educates a proportion of its pupils for free, and most at a reduced rate. This stems from its founding charter as a charitable school. School fees are paid on a means-tested basis, with substantial subsidies paid by the school, so that pupils from all walks of life are able to have a high quality, independent school education that would otherwise be beyond the means of their parents/guardians.
The school approached Fireworx specifically because of our reputation for ‘disruptive thinking’ and to support them in conveying their message of helping to transform children of all backgrounds and ages, through better education. They wanted a fresh creative approach, one that challenged conventions.