Challenge

ClearView Surveys is a specialist CCTV Survey contracting company, serving the specific needs of the water and construction industries. Through controlled expansion, they have grown to offer their customers a wide variety of economical and efficient drainage solutions.

Utilising the latest techniques, ClearView prides itself on a willingness to work closely with customers to ensure they identify their current and future needs.

ClearView appointed Fireworx to create their new website and support a digital marketing transformation in the business.

Action

Our brand and marketing workshop is the jumping-off point for most clients and it was no different with ClearView, defining the scope of the requirement, the competitive environment, brand personality, client persona, and value proposition.

From here we created different routes to take the brand, using the website as a catalyst for the style change. Due to the nature of the varied services, it was quickly identified that more bespoke photography and videography would be required to support the pre-existing site content. Working in collaboration with the ClearView Directors and management team, Fireworx developed the new website in WordPress with a custom build that was better optimised and supported the new vision for the brand.

The finishing touches were crystalised with the new video and photography which we facilitated over multiple sessions to capture the array of services and provide a consistent look and feel throughout the brand communications.

“Fireworx had come highly recommended to me through my professional network. One of the biggest concerns for me was to appoint an agency that delivered the same level of quality and service we provide to our clients. Their approach is second to none, from the initial stages they took the time to understand our business and advise us on the best approach to take.

I was heavily invested in getting the details right, through each stage we debated page layouts, colours, image crops and content. Fireworx was so accommodating and professional and I’m over the moon with the finished result. We’re working with the team to look at the other areas of marketing for the business and driving forward its growth. It’s great to be involved with an agency that is straight-talking and supports the same value as my own business.”

Paul Coombes,
Managing Director ClearView