How Fireworx helped DMG to Optimise their Marketing


DMG is made up of two separate organisations; a leading Business Supplies and Solutions organisation that partners with the UK’s largest Business Supplies wholesaler, and a workplace fit-out specialist working in corporate, commercial and build sectors, providing a full fit-out and refurbishment experience.

With entrepreneurial founders and an ambitious vision for the growth of the business, they approached Fireworx to support them with their business objectives as their full-service agency.


Having demonstrable experience in the workplace fit-out sector already with clients such as the BW Group, DMG was keen for Fireworx to use their extensive expertise in driving their own marketing needs.

Having previously used an agency that had failed to deliver on their promises, DMG had reassurance in choosing Fireworx with our unique ‘creative guarantee’ which ensures that if for any reason we didn’t meet their level of expectations they wouldn’t be left with a bill for work they didn’t like. Through looking at what had been worked on to date it was clear that we needed to start afresh, and although not being briefed to do so, we decided to evolve the brand to reflect a new dynamic vision for the business.

Crafted to reflect the unique 3 letters of the business and the service offering, Fireworx created the triple triangle logo mark using the angular theme to customise a unique type form and dynamic identity that was taken through all brand communications. The triangular shape and cut-off shapes produced a cohesive style, using colour to separate the 2 brands while retaining a single brand voice.

When applied to the website, both custom-built in WordPress, Fireworx used a monotype colour pallet utilising the core brand colour as an accent and call-to-action. With a mix of large format videography, photography and iconography, the finished result is a sophisticated and dynamic vision for both parts of the business.

We’re now working with both parts of the business on driving leads through marketing activity, with a mix of content, emailers, social media, brochure design, and digital marketing.


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“Fireworx have delivered on their promises at every stage. Having been disappointed with our previous agency pick, I was impressed with their prior work and it has been the best decision I could have made. From the incredible level of creative thinking to their digital expertise, they have created a new look for my business which is truly transformational.

We’re now working with Fireworx on our ongoing marketing, and they’re supporting us with our continued growth, I’d highly recommend Fireworx for any business that’s looking to take their business to the next level.”

Quote from Dane Goodson,
Managing Director, DMG