How Fireworx helped Mortgage Intelligence to Optimise their Marketing

Challenge

Mortgage Intelligence are an award-winning mortgage and insurance network & club. They approached us to be their new creative agency, and design a new identity to help establish them as the clear leader in the Mortgage Broker Network market.

Mortgage Intelligence Website Desktop View

Actions

Fireworx took Mortgage Intelligence’s existing brand and transformed it into a company that stood out from the crowd.

The new logo especially now reflects the network’s ideal of ‘connecting the dots’, which has only brought the company and its members closer together.

The new website now features flexible bespoke network solutions such as Mortgage Intelligence Online: a series of virtual training events and workshops offering members on-demand access to training and business development support without the need to leave the office.

Acquisition targets are pushed by SEO and PPC activity, targeting new brokers and those looking to switch network.

Mortgage Intelligence Roller Banner and Branding Design

Results

  • Successfully established Mortgage Intelligence in the top ten of Google for their three best performing keyphrases
  • Generated over a hundred new enquiries from Digital Marketing activity in the first 12 months post launch
  • New clients are generally worth between £30-£50k annually
Mortgage Intelligence Mobile and Ipad View

“Fireworx have helped us attract new members and provide all of our members with the tools and advice they need to provide first-class service to their clients. It’s great to have a successful ongoing relationship with such a talented firm which is just around the corner.”

Sally Laker
MANAGING DIRECTOR

Mortgage Intelligence Web page layout