There’s no one-size-fits-all answer. We help you define what your CRM needs to do—before you pick a tool. Often, we recommend staying with your current CRM if it meets your use cases
Make every interaction count
Build a smarter customer journey.
At Fireworx, we help ambitious brands turn CRM systems into growth engines. Whether you’re starting from scratch or fine-tuning an existing platform, we align your CRM with your customer experience, marketing strategy, and business goals.
Because the truth is, a CRM on its own won’t transform your business. It’s what you do with it that counts.
CRM strategy
A successful CRM strategy starts with one question: What do your customers really want from your brand?
From their first touchpoint to post-sale nurture, we help map your customer journey in detail—identifying the pain points, the gaps, and the opportunities to automate, personalise and delight.
“The more you know about someone, the easier it is to engage them… and vice versa. That’s where your CRM strategy becomes so integral to maximising marketing opportunity and effectiveness.”
Dan Smith,
CEO
Fireworx
Services
Get CRM right – across your whole business
Your CRM should be the single source of truth for customer interactions. That only works when the whole organisation is aligned.
We help you get buy-in across:
1. Marketing – Know every customer touchpoint.
2. Sales – Streamline outreach and improve conversion rates.
3. Operations – Surface key business processes.
4. IT – Ensure clean, secure, integrated data.
5. Leadership – Track KPIs, reporting and ROI metrics.
“Your CRM should be the bible for your business data. The single version of the truth, the most up-to-date record of your interaction with your customers.”
James Wood,
Head of Strategy
Fireworx
CRM budgeting and scaling
You don’t need a six-figure investment. Some of our most effective CRM launches have been quick wins under £5K.
But… if you buy cheap, you may end up buying twice. Know what matters for your business, start small, and scale fast.
“Don’t bite off more than you can chew, and don’t be afraid to phase development in bitesize chunks.”
Book your free CRM strategy workshop
Need help planning or implementing your CRM system?
We offer a free 2-hour CRM strategy workshop to help you:
- Align your team
- Map your journey
- Identify the right platform
- Plan next steps
Call: 01202 559 559
Email: growth@fwx.co.uk
How to choose
the right CRM
the right CRM
Are you using the right CRM system for you? If not, we’ve put together a guide on all things to consider when selecting the right one for you. Click the link below to download our guide.
Common CRM questions
We’ll assess your data for GDPR, standardisation, and cleanliness. Integration readiness is a huge factor in CRM success.
Automation is where ROI lives. Your CRM should trigger activity based on behaviour and guide prospects along tailored journeys.
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