We started by visiting the headquarters to understand the manufacturing and build process. The new lantern is so revolutionary – lighter, quicker and easier to fit and more thermally efficient, that we had to find a way to communicate this step-change in a high impact and exciting way.
Fireworx created an overarching campaign message based on ‘The new Lantern 2.0’. With a three phase campaign push – teaser, launch and post launch, through a fully integrated marketing campaign.
Social media graphics and communications supported pre-launch, launch, and the post launch campaign. 17 print adverts in the trade press extended the reach, complemented by a 6 phase email campaign, with an incredible 64% open and 46% click through rate.
Finally, marketing and showroom support which included a personalised retail brochure, pull-up banners, stock flyers and door drops.