How Fireworx helped Customade Group to Optimise their Marketing

Challenge

The Customade Group is a nationwide collective of industry-leading companies with a market-leading range of products and support, catering for the entire fenestration industry. Bringing the best choice of products, materials, price points and added value services through one single relationship.

Comprising of Atlas, REAL Aluminium, Virtuoso Doors, Fineline, Polyframe, HourGlass Seal and Stevenswood Trade Counters, the Customade Group product range spans PVCu and aluminium windows and doors, composite doors, aluminium glazed roofs, sealed glass units, specialist glazing and trade products.

Actions

Fireworx were initially brought in to support the re-branding and positioning for Fineline, which is focused on providing high-end aluminium doors and windows. Known as the architects choice Fineline is the industry leader and briefed Fireworx to help re-imagine this vision for 2020 and beyond.

After successfully working on the Fineline brand and creative, we were brought in to help support the wider Customade Group and its brands, supporting the wider communication approach for the entire group itself. This is includes; brand strategy, campaign creative, video, animation, print advertising, emailers, brochure, social media, direct mail and exhibitions.

Fireworx now leads the creative for; Customade Group, Atlas, REAL Aluminium, Virtuoso Doors, Fineline and Polyframe.

“I’ve worked on numerous of different marketing campaigns with the Fireworx team for the last year and have never worked with an agency who are as accommodating, creative and professional. Nothing is too much trouble and they take time to really understand the core of the business to produce creative and engaging campaign elements.  Dan isn’t afraid to push the boundaries and try new things in order to convey a message and he, Ollie and the whole team are an absolute pleasure to work with. Fireworx are an invaluable extension to our marketing department.”

Wendy Payne
Senior Marketing Executive