How Fireworx helped Dorset Police to Optimise their Marketing
Challenge
Road safety is a serious issue and despite years of hard-hitting advertising campaigns that drove home the potentially deadly implications of unsafe behaviour on the road, the message just wasn’t having the desired impact.
Dorset Police challenged us to change this culture of ambivalence by creating an impactful road safety campaign that would alter people’s behaviour.
This was to be an all-encompassing, multi-channel campaign that would resonate with the target audience across all forms of communication; social media, radio, door drops, websites, billboards, anywhere where we could change the attitudes of road users across the county.