Creating a brand.
Creating a brand is a collective endeavour. Customers, employees, suppliers and anyone else who interacts with a business has a role in shaping the brand.
How well do you think your brand is doing? Does your business even have a brand identity?
Identify the values you want your brand to stand for.
Focus on the benefits your brand offers its consumers.
Actively differentiate your brand from competitors.
Be consistent in your approach, and deliver on your promises!
Building a brand identity.
Your brand identity is the representation of your company’s reputation through communicating attributes, values, purpose, strengths, and passions.
It includes what your brand says, the values you stand for and how you want your customers to feel when they interact with your business.
There’s been a lot written on Brand Development already; in short it is important to communicate distinctive values and proposition to customers. You’ll need to differentiate your offering to stand out from competitors. And you’ll need to be consistent in your approach to make your target values synonymous with your brand.