The client challenged us to create, test and identify the most impactful creative, channel mix and production format for promoting their latest developments.
Working in partnership with the client’ in-house marketing team, we reviewed the current marketing plan, creative and results.
One of the key challenges is that the decision maker for a retirement housing purchase is often not the homeowner, but a close relative. We worked to understand the different decision making processes involved in making a purchase for different segments within the audience, before putting a test matrix in place.
- Identified the most effective creative format and channel mix for new housing developments, freeing up 10% of the marketing budget to invest elsewhere
- Achieved 90% occupancy for the flagship Canford Cliffs development within 3 months of launch
“We came to Fireworx for their creative ability and marketing expertise. We wanted to take our marketing activity in a different direction, and haven’t been disappointed.”
McCARTHY & STONE
Regional Managing Director (Southern)