Is eye-tracking the next big marketing technology?

Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]

Is eye-tracking the next big marketing technology? 2018-04-25T11:30:37+00:00

Does your AI need a human face?

Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]

Does your AI need a human face? 2018-04-25T11:29:47+00:00

Finding your voice

“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]

Finding your voice 2018-04-25T11:41:12+00:00

Fireworx builds new direct private investment platform for Capitama

This article was first published on Fintech Finance Fireworx, a creative agency, today announces it has worked with Capitama to build a direct private investment platform that will connect private investors such as UHNWIs (Ultra High Net [...]

Fireworx builds new direct private investment platform for Capitama 2018-04-05T09:17:27+00:00

SMX London 2018 – Optimisation for Humans

Book the date in your diary folks! SMX London 2018 is just around the corner. The Search Marketing Expo has long been one of the biggest events in the industry and from 22-23 May it [...]

SMX London 2018 – Optimisation for Humans 2018-04-03T17:12:20+00:00

Two things advertisers will love about GDPR

In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]

Two things advertisers will love about GDPR 2018-03-29T14:01:34+00:00

How to overcome a restrictive PPC budget

Here at Fireworx we love a good marketing challenge, and few channels can offer as many hurdles that need overcoming as paid search marketing. Whether it is misconceptions about never using broad-match keywords, or that [...]

How to overcome a restrictive PPC budget 2018-03-22T12:56:48+00:00

Is your marketing prepared for dark social?

Buzzsumo's Content Trends Report 2018, which analysed the stats of 100 million posts published in 2017, found that social sharing has halved since 2015. The company's director and author of the report, Steve Rayson, warned: [...]

Is your marketing prepared for dark social? 2018-03-22T12:55:14+00:00

Why brands shouldn’t be afraid to take a stance

From #MeToo to calls for plastic reduction to #NeverAgain, it is clear that change is in the air. People are fighting for campaigns that matter to them. And they expect brands to do the same. [...]

Why brands shouldn’t be afraid to take a stance 2018-03-22T12:53:58+00:00

Can you monitor Customer Lifetime Value?

It's a given that your customers are valuable to your company. But do you know what their lifetime value is? Customer Lifetime Value (CLV) is one of the most important metrics when it comes to [...]

Can you monitor Customer Lifetime Value? 2018-03-22T12:53:16+00:00
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