Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]
Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]
“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]
This article was first published on Fintech Finance Fireworx, a creative agency, today announces it has worked with Capitama to build a direct private investment platform that will connect private investors such as UHNWIs (Ultra High Net [...]
Book the date in your diary folks! SMX London 2018 is just around the corner. The Search Marketing Expo has long been one of the biggest events in the industry and from 22-23 May it [...]
In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]
Here at Fireworx we love a good marketing challenge, and few channels can offer as many hurdles that need overcoming as paid search marketing. Whether it is misconceptions about never using broad-match keywords, or that [...]
Buzzsumo's Content Trends Report 2018, which analysed the stats of 100 million posts published in 2017, found that social sharing has halved since 2015. The company's director and author of the report, Steve Rayson, warned: [...]
From #MeToo to calls for plastic reduction to #NeverAgain, it is clear that change is in the air. People are fighting for campaigns that matter to them. And they expect brands to do the same. [...]
It's a given that your customers are valuable to your company. But do you know what their lifetime value is? Customer Lifetime Value (CLV) is one of the most important metrics when it comes to [...]
