If the world of AI assistants, voice technology and their ability to tap into the powers of the internet to answer your every question leaves you a little bewildered, then this latest development from Amazon [...]
It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]
Augmented reality (AR) has been the ‘next big thing’ if you listen to marketing buzz for at least five years now, yet it’s a technology that has really struggled to break out of its niche [...]
“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]
Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]
Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]
“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]
This article was first published on Fintech Finance Fireworx, a creative agency, today announces it has worked with Capitama to build a direct private investment platform that will connect private investors such as UHNWIs (Ultra High Net [...]
Book the date in your diary folks! SMX London 2018 is just around the corner. The Search Marketing Expo has long been one of the biggest events in the industry and from 22-23 May it [...]
In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]
