2019 Hottest Market Trends – Fad or Future
It’s that time of year when the interwebs are flooded with blog posts about the 'must-follow trends' or 'the next big thing' in marketing that’s going to change the way you engage with your customers [...]
Digitalisation versus digital transformation
Having recently just held an event in Bournemouth all about digital transformation and frequently quoted Tom Goodwin, author of Digital Darwinism and one of the foremost thinkers on the subject, it was perfect timing on [...]
Three Things To Consider BEFORE Your Next Website Development Project
Building a new website, whatever the scale, can be a daunting prospect. There are numerous pitfalls to fall into that can extend deadlines, increase costs and lead to an unsatisfactory end product. Having clearly defined [...]
5 ways to get the most out of your social media marketing
It’s hard to think of any industry or vertical in 2018 (going on 2019) in which a business wouldn’t have some sort of social media presence, but it remains an area that is often under-utilised [...]
How to engage someone, when we’re all so busy checking out everyone else’s lives!
I want to start by saying I’m a non-conformist. Maybe it’s me, or perhaps it’s the industry I’m in, but the words ‘follow the crowd’ fly in the face of my views about challenging the [...]
F**k digital or gimmicks, first think proposition
Okay first things first, we see a lot of different businesses in a year at Fireworx. Some big global corporates, some small start-ups and some SME’s. Each one has a different creative, marketing or digital [...]
The Google Algorithm Update: What’s Happening & Why?
There is a tonne of buzz right now in SEO circles after Google’s latest “broad core algorithm update” was publicly acknowledged by the @searchliason account on August 1st. In fact, Marie Haynes went as far [...]
How will the blockchain revolutionise digital marketing?
Unless you’ve been living under a rock for the past 18 months you’ve likely heard about the blockchain (or at least cryptocurrencies), but do you understand what it is? What is it? In a nutshell, [...]
Personalising voice technology – taking the next steps with AI assistants
If the world of AI assistants, voice technology and their ability to tap into the powers of the internet to answer your every question leaves you a little bewildered, then this latest development from Amazon [...]
3 things we learned from Google I/O 2018
It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]