Three Things To Consider BEFORE Your Next Website Development Project

Building a new website, whatever the scale, can be a daunting prospect. There are numerous pitfalls to fall into that can extend deadlines, increase costs and lead to an unsatisfactory end product. Having clearly defined [...]

Three Things To Consider BEFORE Your Next Website Development Project2018-11-26T14:34:29+00:00

5 ways to get the most out of your social media marketing

It’s hard to think of any industry or vertical in 2018 (going on 2019) in which a business wouldn’t have some sort of social media presence, but it remains an area that is often under-utilised [...]

5 ways to get the most out of your social media marketing2018-11-23T10:41:34+00:00

F**k digital or gimmicks, first think proposition

Okay first things first, we see a lot of different businesses in a year at Fireworx. Some big global corporates, some small start-ups and some SME’s. Each one has a different creative, marketing or digital [...]

F**k digital or gimmicks, first think proposition2018-09-28T17:06:25+00:00

The Google Algorithm Update: What’s Happening & Why?

There is a tonne of buzz right now in SEO circles after Google’s latest “broad core algorithm update” was publicly acknowledged by the @searchliason account on August 1st. In fact, Marie Haynes went as far [...]

The Google Algorithm Update: What’s Happening & Why?2018-09-25T10:17:49+00:00

How will the blockchain revolutionise digital marketing?

Unless you’ve been living under a rock for the past 18 months you’ve likely heard about the blockchain (or at least cryptocurrencies), but do you understand what it is? What is it? In a nutshell, [...]

How will the blockchain revolutionise digital marketing?2018-09-25T10:16:29+00:00

3 things we learned from Google I/O 2018

It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]

3 things we learned from Google I/O 20182018-08-13T10:51:06+00:00

Is augmented reality more than just a gimmick?

Augmented reality (AR) has been the ‘next big thing’ if you listen to marketing buzz for at least five years now, yet it’s a technology that has really struggled to break out of its niche [...]

Is augmented reality more than just a gimmick?2018-08-13T10:51:06+00:00

Chatbots: Reality vs Perception

“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]

Chatbots: Reality vs Perception2018-08-13T10:51:06+00:00
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