Blog

5 things to consider for your website redevelopment

About to launch a website redevelopment project? Redesigning your website or ecommerce store is a necessary evil...
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3 in 5 consumers say digital marketing is failing to target them effectively

Is Marketing Personalisation now an essential part of your campaign plan, rather than a ‘nice-to-have’? Marketers now...
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5 easy steps to an Accessible website

Let’s set aside the obvious moral considerations for the moment. If you ignore Accessibility in the management...
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Digital user experience builds brands fast!

Think offering lower prices will give you the edge over your competitor? While tightening the margins might...
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Could Chatbots revolutionise customer service for your business?

So what are Chatbots exactly? According to the Guardian, a chatbots “are computer programs that mimic conversation...
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Are you on top of the latest E-commerce tech trends?

It’s no secret that technology enables marketers to increase sales and improve the customer experience. E-commerce decision...
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Innovate and grow your business through marketplaces!

If you’re in the business of buying and selling (and you’re still going,) you’ve probably realised that...
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Are you maximising mobile marketing conversion? The clock is ticking…

Global consumers spend an average of four hours a day on their phones. And for marketers that...
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3 ways to build a local marketing strategy with video

Have you reviewed your local marketing strategy since Google first introduced its Local Business search tools? Or...
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3 Tips for increasing your marketing investment

When you’re handling a marketing budget, it can be difficult knowing how to spread it between the...
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Should brands consider Age Agnostic Marketing targeting?

There’s lots of advice available on attracting the Millennial and Gen X demographics. But focusing your design...
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5 Big Benefits of Relationship Marketing

The marketing industry never ceases to amaze me. ‘Relationship Marketing’ is now a buzzword! There’s me thinking that...
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Changing Marketing Demographics – How is your audience evolving?

We often talk about targeting Millennials and Generation Z; but as established convention on marketing profiling changes,...
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Time to improve your Landing Page Conversion Rate?

What would you say is one of the biggest challenges facing today’s marketers? Producing engaging content? Improving...
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3 reasons to become an Instagram guru

Still unsure about whether to invest in Instagram as a marketing channel? There are so many channels...
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Marketing Integration Health Check: How integrated are your marketing efforts?

With so many channels at brands’ disposal, many feel the pressure of trying to be everywhere, at...
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Boost your eCommerce Video Efforts: 7 Top Stats

It’s hard to ignore the growing dominance of video as you scroll through any social media feed...
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Seven deadly eCommerce Conversion Rate Optimisation sins

Anyone familiar with the world of eCommerce will have conversion rate optimisation (CRO) pretty high on their...
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Content Marketing Success: Quality not Quantity!

What is Content Marketing Success? Most brands know they need to create and share content in order...
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How to create an effective digital marketing campaign

As the digital marketplace continues to broaden and fragment, planning and executing an effective digital marketing campaign...
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