Blog

Understanding the millennial lifestyle is key to insurance marketing

How does a traditional and often staid industry like insurance engage with and excite today’s younger customers?...
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eCommerce personalisation: from lip service to rocket fuel?

Personalisation isn’t a new tool for marketers, but as technology evolves, so do the opportunities for personalised...
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How will GDPR affect your Marketing database?

33% of consumers say they will erase personal data as GDPR comes into effect According to a...
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SEO Alert – Meet Fred, Google’s latest update

The SEO red light is flashing! Google released an update to its search algorithm which all us...
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Top facts to inform your digital marketing strategy

Analytics from your existing digital marketing campaigns and overall digital marketing strategy will help you establish any...
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Still no ROI business case… but Facebook media consumption trends revealed

We’re pretty sure even the most technophobic media commentator has given up predicting the end of the...
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5 things to consider for your website redevelopment

About to launch a website redevelopment project? Redesigning your website or ecommerce store is a necessary evil...
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3 in 5 consumers say digital marketing is failing to target them effectively

Is Marketing Personalisation now an essential part of your campaign plan, rather than a ‘nice-to-have’? Marketers now...
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5 easy steps to an Accessible website

Let’s set aside the obvious moral considerations for the moment. If you ignore Accessibility in the management...
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Digital user experience builds brands fast!

Think offering lower prices will give you the edge over your competitor? While tightening the margins might...
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Could Chatbots revolutionise customer service for your business?

So what are Chatbots exactly? According to the Guardian, a chatbots “are computer programs that mimic conversation...
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Are you on top of the latest E-commerce tech trends?

It’s no secret that technology enables marketers to increase sales and improve the customer experience. E-commerce decision...
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Innovate and grow your business through marketplaces!

If you’re in the business of buying and selling (and you’re still going,) you’ve probably realised that...
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Are you maximising mobile marketing conversion? The clock is ticking…

Global consumers spend an average of four hours a day on their phones. And for marketers that...
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3 ways to build a local marketing strategy with video

Have you reviewed your local marketing strategy since Google first introduced its Local Business search tools? Or...
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3 Tips for increasing your marketing investment

When you’re handling a marketing budget, it can be difficult knowing how to spread it between the...
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Should brands consider Age Agnostic Marketing targeting?

There’s lots of advice available on attracting the Millennial and Gen X demographics. But focusing your design...
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5 Big Benefits of Relationship Marketing

The marketing industry never ceases to amaze me. ‘Relationship Marketing’ is now a buzzword! There’s me thinking that...
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Changing Marketing Demographics – How is your audience evolving?

We often talk about targeting Millennials and Generation Z; but as established convention on marketing profiling changes,...
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Time to improve your Landing Page Conversion Rate?

What would you say is one of the biggest challenges facing today’s marketers? Producing engaging content? Improving...
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