3 things we learned from Google I/O 2018

It’s been a couple of weeks since Google I/O 2018, and there were several big announcements from the internet giant which have now been thoroughly analysed by my fellow geeks across the world wide web, [...]

3 things we learned from Google I/O 2018 2018-05-30T14:27:53+00:00

Is augmented reality more than just a gimmick?

Augmented reality (AR) has been the ‘next big thing’ if you listen to marketing buzz for at least five years now, yet it’s a technology that has really struggled to break out of its niche [...]

Is augmented reality more than just a gimmick? 2018-05-10T09:24:47+00:00

Chatbots: Reality vs Perception

“If you can’t tell if something is real, does it matter?” asked Angela (a ‘host’, or android if you’d rather) of Logan (a human) in episode two, season two of HBO’s hit TV show, Westworld. [...]

Chatbots: Reality vs Perception 2018-05-08T12:18:24+00:00

Is eye-tracking the next big marketing technology?

Eye-tracking technology might not be the newest kid on the block, but augmented reality is helping to give it a new lease of life, especially for brands and marketers. As BBN Times explains, eye-tracking measures [...]

Is eye-tracking the next big marketing technology? 2018-04-25T11:30:37+00:00

Does your AI need a human face?

Branding boosts customer loyalty, helps deliver your message, and aids customers to emotionally connect with your product or service. As The Balance recently explained, branding is now more complex than the slogans and designs your [...]

Does your AI need a human face? 2018-04-25T11:29:47+00:00

Finding your voice

“The next big thing.” “You must use this tech.” “Brand success and therefore your success depends on it.” “Users are all over it.” “The future is here.” These same phrases are repeated time after time [...]

Finding your voice 2018-04-25T11:41:12+00:00

Fireworx builds new direct private investment platform for Capitama

This article was first published on Fintech Finance Fireworx, a creative agency, today announces it has worked with Capitama to build a direct private investment platform that will connect private investors such as UHNWIs (Ultra High Net [...]

Fireworx builds new direct private investment platform for Capitama 2018-05-17T14:44:33+00:00

SMX London 2018 – Optimisation for Humans

Book the date in your diary folks! SMX London 2018 is just around the corner. The Search Marketing Expo has long been one of the biggest events in the industry and from 22-23 May it [...]

SMX London 2018 – Optimisation for Humans 2018-04-03T17:12:20+00:00

Two things advertisers will love about GDPR

In recent years, data has enabled marketers to create more personalised campaigns, providing consumers with relevant and engaging messages. Data provides marketers with insights into how well their ads are doing, enables them to determine [...]

Two things advertisers will love about GDPR 2018-03-29T14:01:34+00:00
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