Should brands be pushing consumers?

Technology has turned us into a nation seeking, and expecting, instant rewards. In fact, the Instant Gratification Nation report found that "an over reliance on technology to complete everyday life activities" has impacted our patience. [...]

Should brands be pushing consumers? 2018-02-13T17:01:43+00:00

Is your marketing more irritating than engaging?

With personalisation, heightened targeting, and innovative technologies, consumers are surely having a better marketing experience than they were even just a few years ago... right? Recent research from Kantar Millward Brown suggests that marketing efforts [...]

Is your marketing more irritating than engaging? 2018-02-13T16:52:39+00:00

Are you getting personalisation right?

Technological advances have provided marketers with the tools to easily implement personalisation, so there's no reason why brands shouldn't be delivering on this. However, it seems many are still not working to provide consumers with [...]

Are you getting personalisation right? 2018-02-09T11:46:49+00:00

Does email marketing still have a place today?

The digital age has brought marketers more opportunities than ever before to engage with consumers. Mobile apps and social media have become increasingly popular channels for brands, but if you thought they would make the [...]

Does email marketing still have a place today? 2018-02-08T11:23:44+00:00

Are you ready for the new marketing battleground?

As we've recently discussed, the marketing industry is entering the era of experience, with consumers demanding a greater customer journey. Brands are becoming increasingly aware of the benefits a positive customer experience can have on [...]

Are you ready for the new marketing battleground? 2018-02-09T15:37:49+00:00

The Year of the Voice Assistant

25/02/18 Dan Smith, Managing Director at Fireworx For years, people have associated voice assistants with the likes of 80’s sci-fi shows like Knight Rider, yet few would have predicted that consumers would get to impersonate [...]

The Year of the Voice Assistant 2018-02-09T15:29:40+00:00

Should brands focus on digital improvements over new innovations?

Technology is advancing at a staggering rate and, in this increasingly competitive age, it's easy to understand why brands feel the need to jump on tech bandwagons for fear of being seen as outdated when [...]

Should brands focus on digital improvements over new innovations? 2018-01-19T12:27:27+00:00

Digital marketing trends that will die in 2018

The fast pace at which technology progresses means that the digital world can be a fickle place, with trends quickly being replaced by new innovations. Luckily, the pace of digital marketing has slowed down to [...]

Digital marketing trends that will die in 2018 2018-02-09T15:31:08+00:00

Will cars be the next brand experience platform?

The Secretary of State for Transport believes that fully autonomous vehicles will be on UK roads by 2021, Auto Express reports. While we may have to wait three years until self-driving cars join us on [...]

Will cars be the next brand experience platform? 2018-01-15T10:55:45+00:00

All in on Digital for 2018? Wait!

2017 marked the first time global digital ad spend beat TV, with Recode reporting total spend of $209bn and $178bn, respectively. So, if that's the way the industry is moving, surely you should be focusing [...]

All in on Digital for 2018? Wait! 2018-01-05T11:20:08+00:00

Your brand doesn’t offer an excellent Customer Experience

Are brands really striving to achieve an excellent Customer Experience? Reports have found customer experience has become increasingly average. Customer Think notes that research from both Forrester and KPMG Nunwood have revealed that consumers in [...]

Your brand doesn’t offer an excellent Customer Experience 2018-01-02T09:29:06+00:00

Can marketing agility really be put into practice?

The marketing industry is abuzz with the latest craze -- marketing agility. But what exactly is it? Dun & Bradstreet notes that it isn't just about doing things faster; "It's about being adaptable to abrupt [...]

Can marketing agility really be put into practice? 2018-01-02T09:31:55+00:00

Think Disruptive; Does your brand purpose set you apart?

In a world of fake news, it is perhaps not surprising that consumers want brands to stand for something meaningful. A 'brand purpose'. In its Business & Politics study, Global Strategy Group found that 88% [...]

Think Disruptive; Does your brand purpose set you apart? 2017-12-14T11:40:21+00:00

Disrupt your industry with voice technology

Once the domain of Captain James T. Kirk and Isaac Asimov, AI-powered assistants are now part of the mainstream. And Voice technology is ready to change the way we live our lives. Accenture's Digital Consumer [...]

Disrupt your industry with voice technology 2017-12-13T14:18:23+00:00

British brands failing with customer experience

Consumers now have more choice than ever before. So what makes them choose one brand over another? Customer experience is now a key differentiator helping consumers to build relationships with brands and, for businesses, it [...]

British brands failing with customer experience 2017-12-14T11:41:51+00:00

Marketing leaders failing to understand consumer behaviour

As we head into the Christmas period, brands are in full festive mode, creating content they hope will inspire and engage customers. But loyalty is for life, not just for Christmas. So, how well are [...]

Marketing leaders failing to understand consumer behaviour 2017-12-14T11:31:59+00:00

Think Disruptive; Overcome top marketing data challenges

Whether its AI, GDPR or Big Data, marketers are inundated with marketing data challenges. According to research from the Winterberry Group and the Global Direct Marketing Association (GDMA), nearly 80% of marketers see customer data [...]

Think Disruptive; Overcome top marketing data challenges 2017-12-14T11:48:41+00:00

2018’s top disruptive marketing trends

If you want to stand out in today's crowded marketplace, you need to think outside the box and challenge convention. Disruptive marketing is about changing consumers long held perceptions of brands and marketplaces through out-thinking [...]

2018’s top disruptive marketing trends 2017-12-14T11:29:43+00:00

Disruptive Marketing Technology for 2018

Are you already planning to make the most of disruptive marketing technology next year? From goals to investments, marketing managers are beginning to plan their sales and marketing strategies for 2018. But what exactly are [...]

Disruptive Marketing Technology for 2018 2017-11-09T15:15:32+00:00
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