Fireworx 10 Year Anniversary

A Reflection on 10-Years of Change   As we draw closer to Fireworx’s tenth anniversary, it’s a natural time to reflect on our own progress, as well as how the industry has changed. In all honesty [...]

Think Disruptive: Marketing Planning

Think Disruptive: Marketing Planning In today's marketing environment, advances have provided marketers with new opportunities through increasing channels and evolving technologies. This should mean that marketing planners are tearing up the old skool rule book... [...]

Think Disruptive: Content Marketing

Think Disruptive: Content Marketing A new report by MarketingProfs and the Content Marketing Institute has found that nearly two thirds (63%) of marketers feel they are more successful with their content marketing now compared to [...]

Why GDPR is a great opportunity for marketers

Why GDPR is a great opportunity for marketers Great marketing is about building a relationship with your customers and finding endless ways to make them feel closer to your brand. With this in mind, the [...]

3 disruptive insurance marketing trends

3 disruptive insurance marketing trends Technology is causing the insurance landscape to continuously evolve, opening the way for the emergence of fintech companies. It is, then, perhaps not surprising that a PwC study found 90% [...]

Chatbots making headway in the insurance sector

Chatbots making headway in the insurance sector   By 2020, artificial intelligence will influence 85% of customer relationships, according to Gartner. While this might seem like a long way off, insurance companies will need [...]

4 components of a successful marketing strategy

4 components of a successful marketing strategy   Marketing has never been so dynamic, and marketers have never had such powerful tools at their disposal. Technology is continuously providing marketers with new opportunities. But [...]

How To Get Your Insurance Brand Noticed

How To Get Your Insurance Brand Noticed   Insurance Marketing has evolved as brands adopt digital, but apparently not everyone got the memo! Customer satisfaction in the insurance sector has fallen – that's according [...]

Why do customers want e-commerce apps?

Why do customers want e-commerce apps?   According to Business Reporter, purchases made through an e-commerce app are three times more likely to be completed than purchases made through a website. But before you rush [...]

eCommerce personalisation: from lip service to rocket fuel?

eCommerce personalisation: from lip service to rocket fuel?   Personalisation isn't a new tool for marketers, but as technology evolves, so do the opportunities for personalised marketing. The benefits are further amplified when it comes [...]

SEO Alert – Meet Fred, Google’s Latest Update

SEO Alert – Meet Fred, Google’s Latest Update   The SEO red light is flashing! Google released an update to its search algorithm which all us website optimisation folds need to be aware of. If [...]

5 things to consider for your website redevelopment

5 things to consider for your website redevelopment   About to launch a website redevelopment project? Redesigning your website or ecommerce store is a necessary evil to keep up with changing technology. But it'll only [...]

5 easy steps to an accessible website

5 easy steps to an accessible website   Let's set aside the obvious moral considerations for the moment. If you ignore Accessibility in the management of your digital assets, then you run the risk of [...]

Digital user experience builds brands fast!

Digital user experience builds brands fast!   Think offering lower prices will give you the edge over your competitor? While tightening the margins might help, consumers are increasingly being swayed by positive user experience (UX), when [...]

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