Blog

  • website redevelopment

    5 things to consider for your website redevelopment

    About to launch a website redevelopment project? Redesigning your website or ecommerce store is a necessary evil...

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  • Marketing Personalisation

    3 in 5 consumers say digital marketing is failing to target them effectively

    Is Marketing Personalisation now an essential part of your campaign plan, rather than a ‘nice-to-have’? Marketers now...

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  • Website Accessibility

    5 easy steps to an Accessible website

    Let’s set aside the obvious moral considerations for the moment. If you ignore Accessibility in the management...

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  • User Experience

    Digital user experience builds brands fast!

    Think offering lower prices will give you the edge over your competitor? While tightening the margins might...

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  • Chatbots

    Could Chatbots revolutionise customer service for your business?

    So what are Chatbots exactly? According to the Guardian, a chatbots “are computer programs that mimic conversation...

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  • e-commerce tech trends

    Are you on top of the latest E-commerce tech trends?

    It’s no secret that technology enables marketers to increase sales and improve the customer experience. E-commerce decision...

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  • retail marketplaces

    Innovate and grow your business through marketplaces!

    If you’re in the business of buying and selling (and you’re still going,) you’ve probably realised that...

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  • mobile marketing

    Are you maximising mobile marketing conversion? The clock is ticking…

    Global consumers spend an average of four hours a day on their phones. And for marketers that...

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  • Local Marketing

    3 ways to build a local marketing strategy with video

    Have you reviewed your local marketing strategy since Google first introduced its Local Business search tools? Or...

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  • Marketing Investment

    3 Tips for increasing your marketing investment

    When you’re handling a marketing budget, it can be difficult knowing how to spread it between the...

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  • Old and young generations age agnostic

    Should brands consider Age Agnostic Marketing targeting?

    There’s lots of advice available on attracting the Millennial and Gen X demographics. But focusing your design...

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  • Relationship Marketing

    5 Big Benefits of Relationship Marketing

    The marketing industry never ceases to amaze me. ‘Relationship Marketing’ is now a buzzword! There’s me thinking that...

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  • Changing Marketing Demographics

    Changing Marketing Demographics – How is your audience evolving?

    We often talk about targeting Millennials and Generation Z; but as established convention on marketing profiling changes,...

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  • Landing Page Conversion Rate

    Time to improve your Landing Page Conversion Rate?

    What would you say is one of the biggest challenges facing today’s marketers? Producing engaging content? Improving...

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  • Instagram Marketing Guru

    3 reasons to become an Instagram guru

    Still unsure about whether to invest in Instagram as a marketing channel? There are so many channels...

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  • Customer Experience Marketing Channels

    Marketing Integration Health Check: How integrated are your marketing efforts?

    With so many channels at brands’ disposal, many feel the pressure of trying to be everywhere, at...

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  • Boost your eCommerce Video Efforts: 7 Top Stats

    It’s hard to ignore the growing dominance of video as you scroll through any social media feed...

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  • Conversion Rate Optimisation eCommerce

    Seven deadly eCommerce Conversion Rate Optimisation sins

    Anyone familiar with the world of eCommerce will have conversion rate optimisation (CRO) pretty high on their...

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  • Content Marketing Success

    Content Marketing Success: Quality not Quantity!

    What is Content Marketing Success? Most brands know they need to create and share content in order...

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  • Effective digital marketing

    How to create an effective digital marketing campaign

    As the digital marketplace continues to broaden and fragment, planning and executing an effective digital marketing campaign...

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