Blog

  • Understanding the millennial lifestyle is key to insurance marketing

    How does a traditional and often staid industry like insurance engage with and excite today’s younger customers?...

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  • eCommerce Personalisation

    eCommerce personalisation: from lip service to rocket fuel?

    Personalisation isn’t a new tool for marketers, but as technology evolves, so do the opportunities for personalised...

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  • GDPR

    How will GDPR affect your Marketing database?

    33% of consumers say they will erase personal data as GDPR comes into effect According to a...

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  • What-is-google-fred SEO

    SEO Alert – Meet Fred, Google’s latest update

    The SEO red light is flashing! Google released an update to its search algorithm which all us...

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  • Digital Marketing Strategy

    Top facts to inform your digital marketing strategy

    Analytics from your existing digital marketing campaigns and overall digital marketing strategy will help you establish any...

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  • Still no ROI business case… but Facebook media consumption trends revealed

    We’re pretty sure even the most technophobic media commentator has given up predicting the end of the...

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  • website redevelopment

    5 things to consider for your website redevelopment

    About to launch a website redevelopment project? Redesigning your website or ecommerce store is a necessary evil...

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  • Marketing Personalisation

    3 in 5 consumers say digital marketing is failing to target them effectively

    Is Marketing Personalisation now an essential part of your campaign plan, rather than a ‘nice-to-have’? Marketers now...

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  • Website Accessibility

    5 easy steps to an Accessible website

    Let’s set aside the obvious moral considerations for the moment. If you ignore Accessibility in the management...

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  • User Experience

    Digital user experience builds brands fast!

    Think offering lower prices will give you the edge over your competitor? While tightening the margins might...

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  • Chatbots

    Could Chatbots revolutionise customer service for your business?

    So what are Chatbots exactly? According to the Guardian, a chatbots “are computer programs that mimic conversation...

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  • e-commerce tech trends

    Are you on top of the latest E-commerce tech trends?

    It’s no secret that technology enables marketers to increase sales and improve the customer experience. E-commerce decision...

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  • retail marketplaces

    Innovate and grow your business through marketplaces!

    If you’re in the business of buying and selling (and you’re still going,) you’ve probably realised that...

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  • mobile marketing

    Are you maximising mobile marketing conversion? The clock is ticking…

    Global consumers spend an average of four hours a day on their phones. And for marketers that...

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  • Local Marketing

    3 ways to build a local marketing strategy with video

    Have you reviewed your local marketing strategy since Google first introduced its Local Business search tools? Or...

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  • Marketing Investment

    3 Tips for increasing your marketing investment

    When you’re handling a marketing budget, it can be difficult knowing how to spread it between the...

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  • Old and young generations age agnostic

    Should brands consider Age Agnostic Marketing targeting?

    There’s lots of advice available on attracting the Millennial and Gen X demographics. But focusing your design...

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  • Relationship Marketing

    5 Big Benefits of Relationship Marketing

    The marketing industry never ceases to amaze me. ‘Relationship Marketing’ is now a buzzword! There’s me thinking that...

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  • Changing Marketing Demographics

    Changing Marketing Demographics – How is your audience evolving?

    We often talk about targeting Millennials and Generation Z; but as established convention on marketing profiling changes,...

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  • Landing Page Conversion Rate

    Time to improve your Landing Page Conversion Rate?

    What would you say is one of the biggest challenges facing today’s marketers? Producing engaging content? Improving...

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