How Fireworx helped Cousins to Optimise their Marketing

Challenge

After 45 years Cousins is still a family business, providing high-quality painting, decorating and restoration services to a large number of the UK’s most prestigious property owners.

Through a closer working relationship at every stage, they deliver a more personal touch; backed by their bespoke project management system, it’s an approach that guarantees a quality finish with a right-first-time promise.

Cousins’ brand and digital presence had not moved on with the times to reflect their offering and they approached Fireworx to help them evolve their brand, develop a new look website and support their ongoing marketing needs.

Action

As we kick things off with the majority of clients; we started with a brand and marketing workshop to define the DNA of the business; what Cousins stood for, how and why they did things, and what made them better. From this, we devised a new value proposition, agreed on the tone of voice and personality for the business.

The brand had become dated but was very well established within the decorating community. As such we had to carefully evolve the brand to better reflect the business now 45 years old, appealing to today’s audience while still retaining the values it had established.

From here we started work on developing the website, providing a selection of initial creative concepts for the home page and services pages, before settling on the route to take forward. Developing the website on a custom-built WordPress CMS, features video integration, a dynamic timeline, and a fast, responsive experience.

We provided a series of bespoke photography of the team, services, and ‘before and after” imagery to highlight the results from Cousins’ detailed and thorough work. This was mixed with fresh new optimised content to support better Search Engine Optimisation (SEO).

“The team at Fireworx have made the entire process really simple, the value proposition, evolved brand identity, and new look website now fully align to our vision and values for the business today.

Their reputation is as a challenger agency and we experienced that all the way through, they questioned our own thinking and helped us craft a vision that was more cohesive. We’re now working on the next development for the business through monthly marketing sessions and supporting my internal team. I’d highly recommend Fireworx for any business that’s looking for a results-focused agency.”

Ben Doherty, Managing Director,
Cousins Group